Direct Marketing Copywriter - Wilmington, Delaware

Job Description

Direct Marketing Copywriter with experience and verifiable success, specifically in direct mail / direct marketing. Experience in all forms of media and channels including print, online, email etc., specifically for the retail banking and financial services industries. Writes, proofreads and edits in a highly collaborative environment working with account executives, art directors, designers, and production managers. Executes copywriting tasks from initial concept to final release.

Responsibilities:

• Write and evaluate copy, recommend changes and approve as final.
• Set direction for client meetings and secure critical information.
• Take a concept or theme and develop copy that will achieve business goals.
• Secure clear understanding of the objective and demographics of the campaign to ensure copy is targeted to appropriate audience.
• Collaborate with the art director to produce the most compelling combination of images, design and language.
• Collaborate with account teams to develop appropriate strategies. Secure clear understanding of the objective and demographics of the campaign to ensure copy is targeted to appropriate audience.
• Collaborate with senior management to facilitate and direct the development of new creative strategies and goals, delivering measurable long/short term results.
• Develop techniques to reach new Customers and enable to company to maintain the competitive edge.
• Sell concepts, strategies and direction to senior management.
• Work with junior writers on team to provide them with direction.
• Conceive the approach and style for projects and adjust the creative to optimize results.
• May assign research and writing tasks to other writers.
• Evaluate outside creative resources for possible use.
• Participate in review of jobs at all stages.