Director, Digital Analytics - New York, New York

Job Description

Director, Digital Analytics – New York, NY
The Director, Digital Analytics’ role is managerial, but also one of agency leadership.  The Director will oversees the data collection and analysis operations in North America.  The individual in this role works closely with the planning groups to ensure that the right measurement strategies are in place and the proper data intelligence protocols are followed.   The Director is ultimately responsible for the quality and timeliness of work being done for all of their clients.

RESPONSIBILITIES INCLUDE:

• Initiates and represents Data Analytics, Database management support across a regional base of clients and in any assigned new business pitches
• Supports and grows client business in all data-related areas
• Works with Media Operations to ensure proper training and uses of data and analytic tools
• Represents  as an industry expert and thought-leader in data intelligence through participation in industry-forums, speaking with the press and other outward-facing opportunities.
• Partners with the digital planning team to create an appropriate measurement strategy for each campaign
• Oversees creation and presentation of analysis templates for specific clients that are in keeping with overall service line standards
• Selects proprietary tools, vendors and/or third party ad serving technologies to report and analyze clients' post analysis data and manage these vendors on a project basis
• Ensures quality and timeliness of measurement deliverables meet client expectations and identifying measurement needs by account
• Coordinates appropriate staff per account
• Understands and adopts new techniques and technologies that are relevant for clients’ digital media strategies
• Demonstrates ability to utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)

Client & Internal Relationships:

• Build trusting collaborative relationships with clients of all levels
• Maintain senior client relationships
• Manage expectations of clients and deliverables
• Stay on top of business and client concerns to head off issues early
• Accurately represents the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client, ultimately focused on doing the best work for the Client’s business
• Invest time to investigate opportunities for providing better Client support
• Ensure collaboration among all Agency departments; fosters great teamwork
• Include Company Executives in appropriate Client meetings
• Provide appropriate management updates and solicit feedback and direction when appropriate
• Participate and present in New Business efforts and presentations, where appropriate

 Strategic Thinking & Leadership:

• Demonstrate a knowledge of client brands, brands equity, consumer definition and motivations
• Articulate effective strategic rationale and logic flow
• Develop specific, measurable client business objectives
• Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
• Ensure group is properly trained on all internal procedures, best practices and
• Media tools  
• Educate and train immediate team members when needed on core analytics tools (SQL, SPSS, SAS)
• Assists with evaluation of new tools and technologies
• Ensure appropriate staff utilization
• Train, motivate, develop and lead an analytics team
• Construct and deliver accurate, honest and timely performance management documents
• Lead and manage the hiring process of additional team members

 Communication:

• Encourage open, ongoing internal communications
• Establishes and maintains communications process with clients, digital and offline media teams, etc. for each piece of   business within the team
• Develop client presentations and other important communication, communication that is clear, compelling and persuasive
• Adapts communication style to relevant audience
• Links communication to audience’s concerns and perspectives
• Moves  audience to desired action through clear and persuasive delivery of information
• Communicate key information about our company