Director, Site Analytics - Wilton, Connecticut

Job Description

Our client is seeking a Director of Site Analytics and Conversion to lead the creation and management of our internal testing analytics platform. The role requires a detail-oriented, numerical individual who can see the big picture and who can create a compelling narrative with data. The right candidate has a fundamental grasp of statistical and analytical methodologies and at the same time has the business and personal acumen to deliver results to multiple audience types. You’ll be a key go-to person with exposure to Senior Management and the CEO. As a bonus, you’ll also be tasked with creating interfaces for both desktop and mobile. 

Responsibilities

• Direct company-wide design & implementation of the front-end conversion measurement platform.
• Implement a set of best practices for experiment data interpretation.
• Share best practices across all front-end conversion teams and ensure consistent interpretation of experiment results.
• Provide detailed POV on experiment performance to stakeholders, including the diagnosis of anomalous results.
• Research and recommend best-in-class web analytics tools to enrich experiment analytics.

Core competencies

• The role will combine hardcore statistical expertise with business savvy. If you’ve got a novel conclusion to questionable results you’ll need to back it up with facts.
• You’ll need to form fast and accurate actionable steps through thoughtful interpretation of results.
• Have a knack for extracting the essence of complex, multi-faceted data and expressing its meaning to both technical and non-technical audiences.
• Need the ability to establish instant credibility and close alignment with cross functional team members.
• Must possess the capacity to tie quantitative tools to key client business issues.