Director of Marketing
Manage an integrated team of marketers in digital and traditional channels to implement marketing programs to increase traffic and conversion for the B2C product lines.
- Create and manage marketing plans and budgets in order to maximize revenue and profitability.
- Develop marketing strategy and programs to drive traffic to the primary and affiliate websites.
- Emphasis on digital channels, search (SEM/SEO), social, email, display, lead generation.
- Responsible for effective development of content, working closely with product managers, creatives, and copywriters
- Manage the creative agency to maximize creative development.
- Improve online shopping experience.
- Utilize a full range of integrated marketing channels: web and traditional.
- Add relevant content to enhance effectiveness of website –screenshots, awards, reviews, keywords, images, product comparison charts.
- Manage new product launches.