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Director of Marketing - Newton, Massachusetts
- Job Title:
- Director of Marketing
- Location:
- Newton, Massachusetts
- Salary:
- 125000
- Ref ID:
- 34856-0000
- Job Type:
- Full-Time
- Date:
- 12/28/11
Job Description
Great opportunity with a fast growing, super cool software company located just outside of Boston. Great company and benefits, can you truly say that you love the company you work for?
• Driving multi product sales using the latest marketing techniques.
• Taking ownership of all online and offline marketing initiatives. We are all about execution
• Optimizing existing marketing channels though analytical, CPA-driven approach and split testing
• Driving the development of new marketing channels to acquire customers within CPA targets
• Hitting monthly and quarterly customer acquisition targets
• Managing the partner and affiliate program to drive customer acquisition
• Proven experience managing offline advertising including radio, television, targeted print advertising and marketing, conferences and tradeshows, etc.
• Proven experience managing all aspects of an online sales funnel in a position targeting small businesses or in a b-to-c market using an analytical, metrics driven approach
Requirements
• Experience developing and executing strategies for all areas of marketing and sales for a multi-product company, including online sales, online & offline advertising and public relations.
• Proven experience managing all aspects of online marketing, including but not limited to, website messaging and split testing, search marketing (i.e., pay-per-click and search engine optimization), content strategy and blogs, display advertising, social media advertising, etc.
• Experience ensuring a company’s brand is grown and leveraged across product lines.
• Experience managing marketing budgets effectively across multiple product lines and owning metrics to measure performance
• At least 5 or more years of experience in marketing and sales with a proven track record in growing revenue through online and offline marketing channels with a mass market SaaS product and/or with consumer web products
About Onward Search
Onward Search is the leading provider of digital marketing and creative talent in the nation. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, permanent / executive search placement with the nation's best interactive agencies and most innovative companies.
Our network is strong and continues to grow because we love what we do and are committed to ensuring we always provide our clients and professionals with world-class support and service.
** This position is no longer available or the listing has been revised.
Please view our other
Jobs or Apply to review similar available positions.