Director of Search Engine Optimization - Dallas, Texas

Job Description

One of Dallas’ great SEO and Social Media boutique firms is on the hunt for a Director level SEO Manager to be responsible for driving the strategy to develop qualified referrals and increase lead generation for their clients.  We are looking for a strong leader with demonstrated success in SEO & Social Media strategy execution to join their team.

This position requires a person with an equal combination of strategic planning skills and the ability and desire to be involved in “hands-on” execution.

Key responsibilities include:

• Accountable for the creation, development, organization, coordination, and execution of the company SEO agenda.
• Develop lead generation strategy in conjunction with senior management team and own the execution and implementation on a local and corporate level.
• Sets implementation schedule for project, including start date, status reporting dates, and completion date.
• Develop internal metrics and Key Performance Indicators (KPIs) to measure success of referral / lead generation programs on company and individual business unit level.
• Oversee internal resources and external vendors / subcontractors in support of lead generation initiatives.
• Develop a Value Proposition for internal facility constituents and external targets.
• Leading, mentoring and managing SEO marketing managers and coordinators.
• Implement industry-wide “best practices” and ensure clear documentation and guidance is provided to the right areas within the organization.
• Work with Marketing Managers to plan and oversee implementation of all SEO related initiatives, and monitoring competition and overall market trends related to SEO and social media trends
• Define, monitor and analyze SEO key performance indicators (KPI's) to continually improve campaigns.
• Demonstrated ability to wok with internal and external customers
• Must be self-motivated and a proactive self-starter with ability to handle multiple complex tasks.