Director of Search Marketing - New York, New York

Job Description

About Us: 

 

  

 

Onward Search is the leading provider of Interactive Marketing and Creative talent nationally.  We specialize in connecting our clients with the best Interactive Marketing, E-Commerce, Creative, Social Media, Mobile, Web Analytics and Sales professionals. 

 

Summary:

 

Our client is looking for a marketing superstar to join the NYC office of one of the fastest growing and most successful online marketing agencies - a pioneer in performance marketing.  

 

Qualifications & Responsibilities:

 

Our client is looking for an experienced marketer with significant management, strategy, and team-building experience. Candidates need to be absolute top performers - intelligent, analytical, net-savvy, and creative - and willing to work hard as part of a larger team. This position is ideal for a seasoned executive looking to work with experienced online marketing professionals in a high-performance, results driven environment.

 

QUALIFICATIONS

• 10+ years of online marketing experience in ROI-driven, highly accountable Search Marketing and Affiliate Marketing campaigns
• 3+ years of experience directly managing both Search Marketing and Affiliate Marketing teams (no experience managing teams, no consideration)
• High level of hands-on experience, strategic thinking, and analytical capability
• Solution-oriented thinker with a strong attention to detail, analytics, and persuasive presentation of data.
• Excellent verbal and written communication skills necessary to interface with a variety of personnel at multiple levels as well as clients and vendors.
• Ability to meet tight deadlines consistently while maintaining a high level of attention to detail and follow-through.?
• Ability to turn empirical data into insightful, strategic decisions and tactical team plans
• Experience with Landing Page Testing and Optimization
• Experience with other online media formats (Display, Email, Co-Reg, Contextual, etc.) a strong plus.

REQUIRED TACTICAL EXPERIENCE

• Hands-on experience and direct management of online campaigns across a number of media vendors and tools (including, but not limited to: Google, Yahoo!, MSN, CJ, Linkshare, etc.)
• Extensive use of PPC bidding tools, as well as hands-on/manual PPC techniques
• Experience with all online marketing related technologies, including HTML, pixel and non-pixel based tracking, datafeeds,

RESPONSIBILITIES

• Ownership of and accountability for Search and Affiliate Marketing P&L
• Manage a team of 15+ Search/Affiliate team members, including performance, development, and training
• Supervise development, implementation and maintenance of comprehensive plans and strategy to achieve Client objectives and targets
• Define and implement standardized processes for Client campaign management and internal activities
• Oversee reporting and analytics processes for multiple channels
• Review and standardize tools and documents used by the Services and Account Management teams.
• Manage high-level relationships with primary vendors (Google, Yahoo!, MSN, Commission Junction, Linkshare, etc.) including process, negotiations, and affiliate pricing.
• Implement intelligent and disciplined testing to increase web site and landing page conversion rates across clients
• Work with Account Management team to facilitate client communications flow and fulfill Client needs
• Support Business Development with collateral, research, and support Account Management in Client presentations for Search and Affiliate.
• Identify / assess online marketing trends to develop Client marketing opportunities
• Support programs associated with our Clients online marketing efforts

Compensation package is commensurate with experience and includes competitive salary, 401K and Profit Sharing Plan, Section 125 Plan, pre-Tax TransitChek commuting options, medical and dental benefits, AFLAC, plus Company paid Life and Long Term Disability Insurance.