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Email Marketing Manager - New York, New York
- Job Title:
- Email Marketing Manager
- Location:
- New York, New York
- Ref ID:
- 36840-0000
- Job Type:
- Full-Time
- Date:
- 2/2/12
Job Description
My client is seeking an experienced Email Marketing Manager to lead their email marketing programs and maximize revenue opportunities from that channel. As the email expert, they will look to you to drive improvements in their acquisition, retention and monetization metrics based on email best practices.
Responsibilities:
- Develop email programs to convert prospects into customers.
- Maximize revenue from current customers through the use of cross-sells, upsells and specials offers.
- Build acquisition email campaigns.
- Develop and implement user segmentation of our email database.
- Support the Product team’s email efforts aimed at increasing user engagement, providing education and enabling product features.
- Work with the IT and Analytics teams to ensure we have the best email delivery and reporting infrastructure.
- Use customer research and analytics to understand user behavior and needs, and deliver the right message to the right customer at the right time.
Requirements
- Ecommerce experience is preferred
- Creative marketer with the ability to propose and build new email campaigns and programs
- Expert knowledge of email marketing principles and best practices
- Experience building tailored email streams from difference user segments
- Working knowledge of email technology
- Excellent communication skills and compelling copywriter
- Ability to work both collaboratively across functions and independently with an entrepreneurial spirit
- Minimum 4 years experience working in e-commerce, direct marketing, or online marketing
- Bachelor’s degree
About Onward Search
Onward Search is the leading provider of digital marketing and creative talent in the nation. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, permanent / executive search placement with the nation's best interactive agencies and most innovative companies.
Our network is strong and continues to grow because we love what we do and are committed to ensuring we always provide our clients and professionals with world-class support and service.
** This position is no longer available or the listing has been revised.
Please view our other
SEM/PPC jobs or Apply to review similar available positions.