** This position is no longer available or the listing has been revised.
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Email Marketing Specialist - Boston, Massachusetts
- Job Title:
- Email Marketing Specialist
- Location:
- Boston, Massachusetts
- Salary:
- $35/hr - $40/hr
- Ref ID:
- 36379-0000
- Job Type:
- Contract
- Date:
- 1/24/12
Job Description
Our client is seeking an E-mail Marketing Specialist who will be responsible for acquiring and retaining new customers by integrating all facets of effective e-mail marketing.
You will be responsible for the development of actionable customer segmentation and effective contact strategies, while overseeing flawless execution of campaigns. Must be knowledgeable in all aspects of email marketing.
Qualifications:
- Own the customer experience and product management of these products and will communicate campaign results and ensure deadlines are met by cross functional teams.
- Devise strategy, create, manage and implement new e-mail marketing campaigns, including working with teams to design templates, copy, landing pages and offers designed to drive new customers.
- Manage end-to-end email campaign work-flow – including coordinating with product marketing, web designers and facilitating reviews.
- Organize A/B testing of new execution strategies and communicate findings and recommendations.
- Recognize other untapped opportunities to drive conversion with email by researching collecting, and analyzing data, leveraging internal and external resources/data sources.
Requirements
- Hands-on and in-depth experience across the end-to-end email marketing process.
- Knowledge of how to use price, product and segmentation and to create compelling offers that increase new customers, traffic, revenues, and profits.
- Ability to optimize performance of email campaigns by split testing subject lines, body copy and images, etc.
- Strong background in Search Engine Optimization
- Proven experience using Sharepoint - THIS IS A MUST!
- HTML experience a MUST!
If increasing loyalty, improving retention and engaging customers are your specialties, apply today!
About Onward Search
Onward Search is the leading provider of digital marketing and creative talent in the nation. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, permanent / executive search placement with the nation's best interactive agencies and most innovative companies.
Our network is strong and continues to grow because we love what we do and are committed to ensuring we always provide our clients and professionals with world-class support and service.
** This position is no longer available or the listing has been revised.
Please view our other
Project Manager jobs or Apply to review similar available positions.