Manager, Media Analytics & Insights - New York, New York
- Job Title:
- Manager, Media Analytics & Insights
- Location:
- New York, New York
- Salary:
- up to $90,000
- Job Type:
- Full-Time
- Date:
- 12/21/11
** This position is no longer available or the listing has been revised.
Please view our other Jobs or Apply to review similar available positions.
Job Description
The Media Analytics Group is responsible for driving analysis and strategic thinking across all client engagements and new business developments. The ideal candidate will possess a solid foundation in statistical and economic theory which will be applied to the dynamic world of media planning and buying.
Under the direction of the Director of Analytics, the Manager will lead advanced strategic services and reporting for various media accounts with advertising campaigns that span across multiple advertising channels. He or she will design and oversee performance reporting for every campaign; Provide insight at the planning and buying stages, as well as leading mid and post-campaign analyses, optimizations, and strategy recommendations. The emphasis of this position is on applying strategic thinking to both campaign planning and management.
Primary Responsibilities Include:
- Quantitative analysis of campaign tracking report metrics and comparison against plan
- Development of customized client reports
- Provide client-team support to ensure high quality deliverables
- Internal presentations, providing insight to analyses and making recommendations
- Assist in the development of client-specific analytical and creative test designs and execution
- Assist in the development of new analytical tools
Requirements
- Experience in statistical modeling, database marketing, economic analysis, and/or agency/consulting experience a plus.
- Degree in marketing, mathematics, statistics or economics required; advanced quantitative degree a plus
- Experience in automotive industry a plus.
- Possession of excellent written, oral communication and presentation skills.
- Proven leadership ability with strong client relationship skills.
- Proficient in Excel, Word, PowerPoint. Ability to utilize VBA programming desired. Knowledge of SAS or SPSS, SQL, Strata or other database packages (e.g., MS Access) a plus.
- Knowledge of Dart, Atlas, WebTrends, or Doubleclick a HUGE plus.
As the nation's premier interactive design staffing company, Onward Search is focused on one thing and one thing only. We connect the most talented Interactive, Internet marketing and mobile professionals in the country with the nation's best companies.
Onward Search is the number one provider of interactive design talent in the nation. We offer a full range of recruiting, staffing, and talent management solutions to include temporary staffing, strategic consulting, and executive search to ensure our customers have access to the right talent to get the job done.
** This position is no longer available or the listing has been revised.
Please view our other Jobs or Apply to review similar available positions.
: Internet Marketing, Web Analytics