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Manager, Site Analytics - New York, New York
- Job Title:
- Manager, Site Analytics
- Location:
- New York, New York
- Salary:
- $100,000
- Ref ID:
- 35140-0000
- Job Type:
- Full-Time
- Date:
- 1/4/12
Job Description
Manager, Site Analytics
NYC Retailer is looking for a Manager, Site Analytics. The Manager role is a role that includes eCommerce Site Analytics as well as Cross-channel Customer Data Management. The ideal candidate will have a high level of expertise with Business Intelligence tools such as Brio, Business Objects, MicroStrategy and/or Cognos. Minimum 2-3 years of working with standard clickstream analysis tools such as Omniture, ClickTracks, WebTrends, HBX, and/or CoreMetrics etc; Experience in e-Commerce applications, including all aspects of process development and execution.
Responsibilities:
- Analyze web traffic and site behavior using clickstream tools for customer and business insights, leading to business actions to deliver on improved customer site experience or business growth.
- Analyze performance and impact of site marketing initiatives on both online and offline customer behavior.
- Perform customer segmentation and analytics to support cross channel retail marketing activities.
- Lead the development of holistic dashboards by pulling data from different data sources, identifying KPIs to help manage the business as well as for executive reporting.
- Exhibit a high level of expertise in driving the data strategy across multiple customer touch points and “listening posts” (websites, surveys, testing, CRM systems, market research etc).
- Maintain Site Reporting Application and Data Integrity/validation (Omniture). Coordinating tagging for new site content and functionality, tracking parameter implementations. Be able to identify gaps in the data capture strategy and collaboratively implement enhancements.
- Create future capability for Multivariate and A/B testing and post test analysis.
- Partner with marketing, vendor and IT on CRM system implementation and data management.
- Partner internally and externally to ensure best practices in metrics and decision making are being maintained.
- Partner in creation of future loyalty programs.
Requirements
- Bachelor’s degree (MBA preferred).
- Retail and eCommerce experience preferred.
- Solid understanding of the complex web ecosystems and best practices and applies this knowledge to their work.
- Statistics competencies preferred.
- Exposure to channel marketing analytics (SEM, affiliate marketing, email marketing) a HUGE plus.
- Experience with web and browser based applications and technologies.
- Experience in eBusiness, eCommerce and CRM applications.
About Onward Search
Onward Search is the leading provider of digital marketing and creative talent in the nation. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, permanent / executive search placement with the nation's best interactive agencies and most innovative companies.
Our network is strong and continues to grow because we love what we do and are committed to ensuring we always provide our clients and professionals with world-class support and service.
** This position is no longer available or the listing has been revised.
Please view our other
Web Analytics jobs or Apply to review similar available positions.