Marketing Analyst - San Francisco, California

Job Description

San Francisco area financial firm is in need of a Marketing Analyst for their Advanced Analytics team.  The Analyst will support the team through analysis and tracking of marketing campaigns, strategic and tactical analysis of internal data, and applying business knowledge to drive key insight.

Responsibilities:

• Use understanding of the retail customer, as well as leverage internal customer information and external demographic data to implement & refine the marketing and analytics strategies.
• Define and execute portfolio and program analytics, data pulls, file generation, etc. to support all assigned marketing initiatives.
• Set up testing strategies and prepare results for station promotions, direct mail campaigns, email marketing campaigns, application contests or other marketing efforts. 
• Analyze the portfolio to identify marketing opportunities and segmentation & targeting strategies.
• Drive process improvement in CRMS system to support program execution & reporting/analysis
• Manage workflow and on-time delivery of all requests for reports, ad hoc analysis, program results, modeling, targeting and segmentation strategies. Work with Analytic leader to prioritize initiatives and manage expectations.
• Act as a statistical and analytic consultant for large-scale initiatives, providing guidance for the design, analysis, & measurement phases of the projects
• Develop presentations and program report-outs for marketing campaigns and initiatives including strategic recommendations and cost/benefit analysis and present to the client team
• Utilize Six Sigma tools & methods to improve targeting for direct channel campaigns.
• Serve as a flexible team resource to drive highest priority opportunities as they arise.
• Work with client and internal cross-functional units (e.g. Risk, Legal, Operations, Systems, Field sales team, etc.) to support marketing programs.