Marketing Analyst - San Francisco, California

Job Description

Our client, a Bay Area Financial Services firm is looking for a Marketing Analyst with SOLID SAS Programming Skills.   The Marketing Analyst needs to be a Self-starter with meticulous eye to detail. 

Responsibilities:

• Use understanding of the retail customer, as well as leverage internal customer information and external demographic data to implement & continuously refine the marketing and analytics strategies.
• Define and execute portfolio and program analytics, data pulls, file generation, etc. to support all assigned marketing initiatives.
• Set up testing strategies and prepare results for station promotions, direct mail campaigns, email marketing campaigns, application contests or other marketing efforts.
• Analyze the portfolio to identify marketing opportunities and segmentation & targeting strategies.
• Drive process improvement in CRMS system to support program execution & reporting/analysis.
• Manage workflow and on-time delivery of all requests for reports, ad hoc analysis, program results, modeling, targeting and segmentation strategies. Work with Analytic leader to prioritize initiatives and manage expectations.
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• Act as a statistical and analytic consultant for large-scale initiatives, providing guidance for the design, analysis, & measurement phases of the projects.
• Develop presentations and program report-outs for marketing campaigns and initiatives including strategic recommendations and cost/benefit analysis and present to the client team.
• Utilize Six Sigma tools & methods to improve targeting for direct channel campaigns.                                                                        
• Serve as a flexible team resource to drive highest priority opportunities as they arise.
• Work with client and internal cross-functional units (e.g. Risk, Legal, Operations, Systems, Field sales team, etc.) to support marketing programs.