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Media Research Manager - New York, New York
- Job Title:
- Media Research Manager
- Location:
- New York, New York
- Salary:
- $85,000
- Ref ID:
- 35182-0000
- Job Type:
- Full-Time
- Date:
- 1/4/12
Job Description
The Media Research Manager is a key position within the Marketing Analytics and Business Evaluation team. The core responsibility of the group is to provide exceptional analytics services to product marketing teams’ as well senior management.
Responsibilities:
- Develop solutions to address brand's strategic needs, i.e. in-depth understanding of the target prospect, channel allocation, ROI of past efforts, etc
- Support and guide implementation of research into agency planning process to enhance the overall product and ground it in data-driven solutions
- Develop agency guidelines for optimal use/application of sources and tools, both traditional and online
- Provide input to recommendations on data sources and approaches to be used by clients
- Ensure proper utilization and interpretation of media research information across agency
- Seek opportunities to enhance the agency’s ability to understand and implement new insights through original research and analytical approaches
- Supervise/manage a team of professionals, providing guidance/mentoring to junior personnel
Requirements
- BA/BS or MA/MS (concentration in marketing and/or communications helpful)
- 3-6 years experience (media/marketing research, communications planning)
- Familiar and comfortable with the major media industry research tools, including TV (Nielsen NPower or Audience Analytics), Online (comScore or Nielsen), Multimedia and Print (IMS or Telmar suite of database tools)
- Excellent analytical skills – Advanced Statistics a PLUS
- Excellent communication skills - Should ideally be able to demonstrate very good client-facing skills, an ability to work well up and down the command chain within an agency organization
- Ability to translate information into insights
About Onward Search
Onward Search is the leading provider of digital marketing and creative talent in the nation. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, permanent / executive search placement with the nation's best interactive agencies and most innovative companies.
Our network is strong and continues to grow because we love what we do and are committed to ensuring we always provide our clients and professionals with world-class support and service.
** This position is no longer available or the listing has been revised.
Please view our other
Web Analytics jobs or Apply to review similar available positions.