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Online Marketing Associate - San Francisco, California
- Job Title:
- Online Marketing Associate
- Location:
- San Francisco, California
- Ref ID:
- 36136-6882
- Job Type:
- Full-Time
- Date:
- 1/19/12
Job Description
Our client seeks an analytical and experienced direct-response marketer to help grow our online customer acquisition campaigns. The primary focus of the Online Marketing Associate will be to monitor and optimize our online marketing campaigns for ROI, ranging from email campaigns to mobile display. The ideal candidate will have a minimum of one year of experience working in an online marketing role managing direct response campaigns.
Responsibilities:
- Manage performance-based (CPM, CPC) media buys
- Drive profitability through optimization of targeting, pricing and creative testing
- Maximize volume and margin of advertising campaigns while minimizing risk
- Perform campaign analysis in Excel
- Manage monthly media spend and metrics
- Work with internal creative, product, and engineering teams as needed to improve tracking and ad performance
- Share findings with marketing team and foster a collaborative learning environment
- Trafficking creative
Requirements
- 1+ years of experience working in a consumer-focused online acquisition marketing role with a proven history of managing profitable campaigns
- Outstanding analytical skills and data-driven mindset
- Proficient using pivot tables and formulas in Excel
- Excellent verbal and written communication skills
- Detailed oriented and organized
- Understanding of success metrics and ability to measure performance accurately
- Experience working with ad networks and affiliates beneficial
- Bachelors degree or higher
- Experience running mobile and email campaigns is a plus
- Experience trafficking creative from a 3rd party ad server a plus
About Onward Search
Onward Search is the leading provider of digital marketing and creative talent in the nation. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, permanent / executive search placement with the nation's best interactive agencies and most innovative companies.
Our network is strong and continues to grow because we love what we do and are committed to ensuring we always provide our clients and professionals with world-class support and service.
** This position is no longer available or the listing has been revised.
Please view our other
SEM/PPC jobs or Apply to review similar available positions.