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Online Marketing Manager - Middletown, Connecticut
- Job Title:
- Online Marketing Manager
- Location:
- Middletown, Connecticut
- Salary:
- $60,000
- Ref ID:
- 37054-0000
- Job Type:
- Full-Time
- Date:
- 2/7/12
Job Description
The role of the Online Marketing Manager is to assist the Director of Marketing in driving the tactical and strategic direction of the Marketing Group suite of products from a Marketing perspective. The Online Marketing Manager will help the Director of Marketing set the agenda from a Marketing standpoint as well as execute on the strategy. This includes optimizing and testing the many different marketing channels (banners, emails, landing pages, phone, radio, offline, etc) used. The Marketing Manager will use any and all analytics to optimize the creative wherever possible. This includes all internal Marketing tools as well as any other external tools needed. The Online Marketing Manager will report directly to the Director of Marketing.
- Be the go-to Marketing guru for the company
- Manage and optimize existing marketing channels
- Develop and launch new marketing channels as required
- Drive all day-to-day marketing initiatives
- Use all available internal/external analytical data to inform and set the marketing strategy
- Work with the operations, creative and IT department to launch new testing initiatives
- Keep a constant eye on the core business and dig into poor performing clients and develop a testing plan to improve results
- Assist with research on special projects and new initiatives when needed
- Assist in the strategy, building and launching of all future online initiatives from a marketing perspective
Requirements
A great attitude, an open mind, an eagerness to learn and a willingness to take initiative, no matter the task, is the top requirement. This position requires you to think strategically, develop a plan for execution and then project manage to completion.
- 3 to 5 years of experience with a strong background in online marketing
- Out of the box thinker who can handle a lot of responsibility
- Understands and enjoys following the constant change taking place in e-commerce and the internet in general
- Strong understanding of direct marketing concepts and skills both from an offline and online perspective
- Entrepreneurial and proactive approach to getting things done
- Team player who can also function well independently
- Mobile marketing experience would be a plus
- Skilled at juggling various responsibilities, prioritizing, and thriving in a dynamic, fast paced environment
- Strong excel skills
- Knowledge of external marketing platforms and tools is a plus
About Onward Search
Onward Search is the leading provider of digital marketing and creative talent in the nation. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, permanent / executive search placement with the nation's best interactive agencies and most innovative companies.
Our network is strong and continues to grow because we love what we do and are committed to ensuring we always provide our clients and professionals with world-class support and service.
** This position is no longer available or the listing has been revised.
Please view our other
SEM/PPC jobs or Apply to review similar available positions.