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Online Marketing Manager - San Francisco, California
- Job Title:
- Online Marketing Manager
- Location:
- San Francisco, California
- Ref ID:
- 36836-7058
- Job Type:
- Full-Time
- Date:
- 2/1/12
Job Description
Our Onward Search client is looking for an Online Marketing Manager who will help grow revenues globally using cutting edge online marketing technologies coupled with various fine tuned marketing automation platforms. The Online Marketing Manager will be an “analytical guru” who will use best practices in email marketing, marketing automation and search engine marketing to drive revenue and customer acquisition. Most importantly, this individual will identify areas where further investment will yield targeted ROI. This position is ideal for a hands-on individual who can take projects from concept to implementation and management, and has a proven track record of simultaneously managing and delivering multiple successful lead generation campaigns. The ideal candidate will be able to illustrate how he/she has accomplished demand generation success at other subscription (i.e. monthly recurring revenue) technology companies.
- Plan and execute lead generation and nurturing campaigns, programs and events
- Deliver ROI focused measurement reporting
- Daily Management of Significant SEM efforts – coupled with outside firm management
- Own and improve customer acquisition efforts and related reporting
- “Blackbelt“ in Google Analytics, Salesforce.com, Marketo, Pardot, Google Adwords, Kenshoo, etc.
- Hands-on knowledge of SEO, online media, email acquisition, affiliate marketing
- Manage demand generation aspects of the website
- Plan and track demand generation marketing budget
Requirements
- BA Marketing, or equivalent experience
- Salesforce.com experience (administrator experience a plus)
- Minimum 3-5 years demand generation experience
- Hands-on knowledge of SEO, SEM, online media, email acquisition, affiliate marketing
- Experience managing internal or agency budgets
- Track record of working effectively with cross-functional teams
- Experience with marketing automation tools (e.g. Marketo, Pardot, Eloqua) and web analytics
- Expert in net new lead generation and installed base marketing
- Strong budget management and ROI measurement skills
- Self-starter and proven marketing innovator
- Experience working in both start-up and large company marketing environments
About Onward Search
Onward Search is the leading provider of digital marketing and creative talent in the nation. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, permanent / executive search placement with the nation's best interactive agencies and most innovative companies.
Our network is strong and continues to grow because we love what we do and are committed to ensuring we always provide our clients and professionals with world-class support and service.
** This position is no longer available or the listing has been revised.
Please view our other
SEM/PPC jobs or Apply to review similar available positions.