** This position is no longer available or the listing has been revised.
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PPC Strategist - Fort Lauderdale, Florida
- Job Title:
- PPC Strategist
- Location:
- Fort Lauderdale, Florida
- Salary:
- $90,000
- Ref ID:
- 36456-0000
- Job Type:
- Full-Time
- Date:
- 1/24/12
Job Description
The PPC Strategist is responsible for overall performance of our client’s campaigns in paid search. This includes applying your expert knowledge in PPC to drive client results on a CPA, ROI, & ROAS.
RESPONSIBILITIES
- Develop strategic client initiatives (accomplished and planned) with Account Manager
- Communicate daily with Account Manager and Operations Manager to understand client goals/objectives, critical requirements, and key campaign metrics/targets
- Collaborate and receive direction from GM, Search Marketing regarding best practices, insights, and methods that will drive maximum campaign improvement and growth
- Set up all engine accounts and facilitate account transitions
- Develop initial optimization plans for clients and modify based on data, goals and status
- Develop templates and request reports from AM and OM (including custom) that can drive key findings/opportunity analysis (ex: geo, time of day, trends, conversion latency, etc.)
- Identify optimizations tasks and collaborate with Operations Manager to ensure proper development and implementation (ex: keyword expansions, re-orgs, ad copy etc.)
- Lead weekly internal optimization/strategy meetings along with AM/OM with any/all staff handling optimization tasks
- Partner with Account Manager and GM, Search Marketing on development of client presentations and quarterly client meeting deliverables
- Coordinate with internal Teams (Media, Creative, Technical, etc.) on pitches and strategic initiatives
Requirements
- 3+ years of PPC management
- Strong skill set in Google Adwords including content and
retargeting - Preferably has experience with Marin Software and/or other bid
management platforms - Experience managing spend of at least 30k/month
- Conducted campaigns focused on hard metrics, i.e. CPA, ROAS, etc
- Strong knowledge of Microsoft Office products – Word, Excel,
& PowerPoint
About Onward Search
Onward Search is the leading provider of digital marketing and creative talent in the nation. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, permanent / executive search placement with the nation's best interactive agencies and most innovative companies.
Our network is strong and continues to grow because we love what we do and are committed to ensuring we always provide our clients and professionals with world-class support and service.
** This position is no longer available or the listing has been revised.
Please view our other
SEM/PPC jobs or Apply to review similar available positions.