Onward Search has several clients looking for Paid Search (PPC) Specialists to play an integral role in the execution of their paid search channel. To perform this role effectively, the PPC Specialist must have a deep understanding of paid search as well as of all aspects of performance marketing.
- Plan, manage, and execute paid search/Pay Per Click (PPC) campaigns, including account setup, organization, strategy development and management
- Daily use of reporting, analytics, and trend tools, including but not limited to Compete, Google Analytics, comScore
- Manage day to day communication internal clients when needed for all things paid search focused including best practices presentation decks and assisting with strategy plans
- Monitor PPC trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities
- Proactively research campaign issues and formulate actionable solutions based off findings