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Paid Search Analyst - Boston, Massachusetts
- Job Title:
- Paid Search Analyst
- Location:
- Boston, Massachusetts
- Ref ID:
- 34895-0000
- Job Type:
- Full-Time
- Date:
- 12/29/11
Job Description
Are you an experienced Paid Search Specialist looking to further your career in the Online Marketing space with a great company?
This might be the opportunity that you have been looking for so apply today!!
Campaign Development
- Expertise in current and emerging interactive advertising opportunities.
- Recommendation of online media venues to account and client.
- Define top line media strategy and best practices based on client goals.
Campaign Management
- Media optimizations based on campaign performance goals.
- Recommendation of expansions or refinements to current media buys.
- Development of testing strategies across campaign variables and media venues.
Reporting
- Data analyses to determine performance successes and failures and subsequent actions.
- Generation of regularly scheduled reports and customized reporting and analyses based on client or account needs.
- Very knowledgeable on all major paid search programs: Google, Yahoo, Bing.
- Develop effective campaign structure within Google AdWords and full proficiency with AdWords Editor.
- Evaluation and reporting on testing initiatives and new media opportunities.
Operations
- Creation and implementation of tracking technology as necessary.
- Contact with vendor-side managers to; set best practices, implement campaign changes, troubleshoot, etc.
Qualifications
Requirements
- 3+ years of Search Engine Marketing experience.
- Background in performance-based interactive marketing, specifically Paid Search Engine Marketing.
- Travel industry experience would be a huge +
Looking for a real go getter to take on an outstanding Search Marketing opportunity!
About Onward Search
Onward Search is the leading provider of digital marketing and creative talent in the nation. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, permanent / executive search placement with the nation's best interactive agencies and most innovative companies.
Our network is strong and continues to grow because we love what we do and are committed to ensuring we always provide our clients and professionals with world-class support and service.
** This position is no longer available or the listing has been revised.
Please view our other
SEM/PPC jobs or Apply to review similar available positions.