** This position is no longer available or the listing has been revised.
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VP/Director, SEM - New York, New York
- Job Title:
- VP/Director, SEM
- Location:
- New York, New York
- Ref ID:
- 35948-0000
- Job Type:
- Full-Time
- Date:
- 1/17/12
Job Description
Our client is looking for an experienced Search Marketer with significant management,
strategy, and team-building experience. This individual will oversee P&L for Search Marketing group, ensuring revenue goals and resource needs are met.
Candidates need to be absolute TOP performers - intelligent, analytical, net-savvy, and creative - and willing to work hard as part of a larger team. This position is ideal for a seasoned executive looking to work with experienced online marketing professionals in a
high-performance, results driven environment.
RESPONSIBILITIES:
- Oversee P&L for search marketing group, ensuring revenue goals and resource needs are met.
- Manage a team of 5 Search team members, including performance, development, and training.
- Supervise development, implementation and maintenance of comprehensive plans and strategy to achieve Client objectives and targets.
- Define and implement standardized processes/workflows for Client campaign management and internal activities.
- Oversee reporting and analytics processes for Search Team.
- Perform in-depth quantitative analysis of search marketing campaigns and identify more advanced analysis areas for analysts.
- Review and standardize tools and documents used by the Services and Account Management teams.
- Manage high-level relationships with primary vendors (Google, Yahoo!, MSN, and tools providers).
- Implement intelligent and disciplined testing to increase web site and landing page conversion rates across clients.
- Work with Account Management team to facilitate client communications flow and fulfill client needs.
- Support Business Development with collateral, research, and support Account Management in client presentations for Search.
- Identify/assess online marketing trends to develop Client marketing opportunities.
- Support programs associated with our Client’s online marketing efforts.
Requirements
- 10+ years of online marketing experience in ROI-driven, highly accountable Search Marketing campaigns.
- 5+ years of experience directly managing Search Marketing teams
- Sound business acumen, financial analysis skills, strategic thinking, and analytical capability.
- Direct management of online campaigns across multiple search vendors and tools (including, but not limited to: Google, Yahoo!,MSN, Ask.com, AOL).
- Solution-oriented thinker with a strong attention to detail, analytics, and persuasive presentation of data.
- Excellent verbal and written communication skills necessary to interface with a variety of personnel at multiple levels as well as clients and vendors.
- Ability to meet tight deadlines consistently while maintaining a high level of attention to detail and follow-through.
- Ability to turn empirical data into insightful, strategic decisions and tactical team plans.
- Extensive use of PPC bidding tools, as well as hands-on/manual PPC techniques.
- Experience with Landing Page Testing and Optimization and how it relates to Quality Scores.
- Experience with Search Engine Optimization (SEO).
- Experience with all online marketing related technologies, including HTML, pixel and non-pixel based tracking, datafeeds, XML, etc.
- Experience with other online media formats (Display, Email, Co-Reg, Contextual, etc.) a strong plus.
About Onward Search
Onward Search is the leading provider of digital marketing and creative talent in the nation. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, permanent / executive search placement with the nation's best interactive agencies and most innovative companies.
Our network is strong and continues to grow because we love what we do and are committed to ensuring we always provide our clients and professionals with world-class support and service.
** This position is no longer available or the listing has been revised.
Please view our other
SEM/PPC jobs or Apply to review similar available positions.