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Web Analyst - Westport, Connecticut
- Job Title:
- Web Analyst
- Location:
- Westport, Connecticut
- Salary:
- $65,000
- Ref ID:
- 37555-0000
- Job Type:
- Full-Time
- Date:
- 2/17/12
Job Description
WEB ANALYST
The Web Analyst will support the success of a newly launched website. In this position you will be responsible for developing, generating and maintaining standard reports that provide insight into the performance of the website, various web initiatives and marketing programs as well as conduct ad-hoc reporting and analysis as necessary to provide additional insight.
This position supports both Marketing & Site initiatives and will report to the Marketing Director and Site Director. The Analyst will also be responsible for creating standardized dashboards, calculating metrics, and developing reporting processes. The ideal candidate will have SOLID experience using OMNITURE SiteCatalyst, Test and Target, and Discover and will be technically savvy with strong Excel skills.
Responsibilities:
. Partner with internal stakeholders to identify web analytics needs and develop key business reports
. Define, plan, and implement improved web analytics capabilities
. Work collaboratively with business units and other I.T. team members to translate business goals into reporting/analytics requirements.
. Communicate new developments and best practices in SiteCatalyst to the team and drive implementation of new functionality
. Participate in Test and Target campaign setup and data integration
. Monitor and measure the effectiveness of new features, applications and areas on the site
. Provide analysis around key goals and initiatives, such as revenue generation, site traffic, acquisition & retention marketing
. Measure and track online advertising and promotional efforts
. Collect data from various sources to develop internal reports
. Research, analyze, and recommend solutions which meet the business needs for new projects.
. Monitor competitive set
. Data aggregation across numerous data sources
. Data reconciliation and integrity
. Maintain Marketing Promotion calendar and be the liaison with Customer Service
Requirements
. 3+ years experience in similar web analytics role (3 years of experience working with SiteCatalyst, 1 year of experience with Discover)
. A/B or multivariate testing experience
. Solid knowledge of usability testing for site improvements and enhanced user experience
. Email Marketing experience is a highly desired plus
. Innovation, creativity and an outside-the-box mindset are all keys to your success as you work with stakeholders and delve into the real business needs and not just take the face value of what the needs may be.
. Self motivated with strong leadership and presence
. The ability to build credibility and trust with both team members and senior management
. Excellent presentation oral and written communication skills
. Strong negotiation and conflict-resolution skills
. Ability to balance multiple tasks/priorities, consistently meet deadlines
. Ability to defuse tension among project team, should it arise.
. Ability to effectively prioritize and execute tasks in a high-pressure environment is crucial.
. Must possess critical thinking, problem solving, and decision-making skills
. Ability to tolerate stress
. Desire to be part of the success team of a new, start up web business!
About Onward Search
Onward Search is the leading provider of digital marketing and creative talent in the nation. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, permanent / executive search placement with the nation's best interactive agencies and most innovative companies.
Our network is strong and continues to grow because we love what we do and are committed to ensuring we always provide our clients and professionals with world-class support and service.
** This position is no longer available or the listing has been revised.
Please view our other
Web Analytics jobs or Apply to review similar available positions.