Acquisition and Retention Marketing Manager

Burbank, California | Freelance | Job ID #47224 |
Posted Last Month
 
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Our client, an LA-based e-commerce make-up retailer, is seeking an Acquisition & Retention Marketing Manager to join the marketing team. You will report to the VP of Marketing and be responsible for the following.

Skills:

  • Oversee the day-to-day success of digital marketing channels directly related to acquiring more new consumers to the growing color cosmetics brand, as well as retaining those consumers already purchasing the brand.
  • Support the overall e-commerce strategy of the company.
  • Develop and gain alignment with the strategy for customer acquisition for the e-commerce channel across all products and online assets in support of overall business growth and revenue targets.
  • Serve as the key point of contact when working with our outside Digital Agency for both strategy and execution.
  • Develop and execute programming for key acquisition and retention marketing including Email Marketing, Affiliate Marketing, Paid social marketing, SEO, SEM with an understanding of Google AdWords and ideally have Google Ad Certification, Remarketing, and Display.
  • Email Marketing efforts will include campaign development, deployment, content creation, lead generation campaign building, triggered-based retention efforts.
  • Take digital marketing data and use it to optimize campaigns and then report on campaign performance to the broader stakeholders.
  • Effectively communicate acquisition and retention marketing strategy and results to the internal team, clients, and other key stakeholders.
  • Analyze and evaluate the effectiveness of key acquisition, conversion, and retention elements via ongoing analysis and testing for ultimate efficiency.
  • Identify and recommend emerging trends and advancements to drive new business opportunities with a focus on ROI.
  • Lead in constructing a useful customer data set, including data, appends, direct collection of customer information, and partner data.
  • Deploying distinct retention campaigns tailored to mobile channels.

Requirements:

  • Previous experience in beauty, consumer product company, or other relevant consumer company that is heavily e-commerce centric.
  • 3-5+ years of experience in Acquisition and/or Retention marketing mediums.
  • Self-starter - able to identify, prioritize, and execute with a sense of urgency and excellence.
  • Strong communication skills with experience in presenting results and insights to all levels of the organization.
  • Keen knowledge of media optimization, within marketing channels, and across marketing portfolio.
  • Experience in a rapid pace of test-learn-refine-repeat, to optimize all efforts continuously.
  • Strong analytical skills to develop fact-based analyses which then inform business decisions.
  • Experience building and maintaining trusting relationships across the board with stakeholders, including business leadership as well as consumer, retail, and cross-functional partners.
  • An exceptional combination of strategic thinking and detail orientation.
  • Strong knowledge of Microsoft Office Suites to include Excel is required.
  • Possess a positive, can-do attitude who strives to be an impactful member of a larger growing team.
  • Enjoys working in a fast-paced environment, coupled with participating in a positive team environment.
  • Supremely flexible and collaborative.

Does this sound like you? Apply today!

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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V