Digital Advertising Operations Specialist

Phoenix, Arizona | Freelance | Job ID #55556 |
Posted Last Month
 

Onward Search is looking for a Digital AdOps Specialist to join our prominent corporate client in Phoenix, Arizona for an onsite long-term contract opportunity!

Position Scope:

  • This is a W2 contract opportunity expected to initially last for 7 months and then extend in 6-month increments for up to a total of 3 ½ years. There is the opportunity to convert into a permanent role for the right person.
  • Benefits are available throughout the entire length of the engagement
  • This is an onsite role in Phoenix, Arizona. Remote candidates will NOT be considered.

Position Summary:

  • You are strategic and results-oriented and will support sales consultants in the development of innovative digital client advertising solutions.
  • You will collaborate with cross-functional sales, marketing, and digital product teams to coordinate and troubleshoot the planning and fulfillment of digital advertising orders.
  • You will strategize with sales consultants to increase digital fulfillment results and revenue generation to fit within the client’s goals and objectives.
  • You will join a fast-paced organization with a keen focus on solutions selling.
  • This specific role involves working closely with sales consultants and internal staff to ensure accurate fulfillment of digital insertion orders; you will serve primarily internal customers.

Primary Responsibilities:

  • Assist sales consultants in developing digital campaign strategies that include the appropriate mix of digital media products, services and rates to meet the client’s business needs.
  • Able to match tactics to meet campaign KPI goals such as CTR, VCR, CTA and CPA
  • Assist with campaign planning by pulling impression avails requests and strategizing the most effective use of them
  • Develop digital media opportunities to drive new revenue
  • Develop digital media sales materials to market appropriate services and opportunities to buyers of advertising at local, regional and national retail accounts and advertising agencies in support of departmental sales efforts
  • Manage Digital Team inbox including trafficking requests to appropriate owner
  • Manage internal fulfillment processes including identify opportunities for improvement and developing solutions in collaboration with Digital Sales Manager and any other necessary roles
  • Apply effective fulfillment techniques in reviewing and troubleshooting incoming insertion orders with multiple products, pricing, and delivery method components
  • Work independently and collaboratively with all internal stakeholders and product vendors to maximize fulfillment potential
  • Check IO product detail selected for accurate and correct use, work with Sales Consultant to correct or realign products as needed (i.e., Appropriate vendor selected, is order executable?”)
  • Complete digital insertion orders on behalf of the Sales Consultants
  • Track campaign performance, make optimization recommendations and prepare performance reports mid and post-campaign
  • Implement ad tags/pixels and/or UTM codes, analyze advertisers’ Google Analytics accounts and generate lead attribution reports
  • Verify UTM codes on insertion orders and make adjustments as necessary
  • Approve insertion order CPMs
  • Assist with social media access and pixel placement
  • Assist with monitoring campaign pacing
  • Work with vendors and internal team to troubleshoot campaign errors
  • Analyze and update current reports, track current orders, review trends in fulfillment, inventory availability and supply end of month campaign results as needed
  • Collaborate with sales consultants to provide follow-up information and post-campaign details to clients
  • Initiate and take action as needed to engage sales consultants in modifications, changes, and/or client notifications needed
  • Investigate discrepancies and applies solutions by working directly with client or sales consultant for approved solution and processes solutions into the system

Minimum Qualifications:

  • Bachelor's degree in marketing or a related field
  • Google Analytics and/or Google AdWords certification strongly preferred
  • 2+ years of professional digital marketing or media experience with a focus on sales enablement, preferably in a large, complex corporate environment.
  • Strong knowledge of Microsoft Office applications as well as working knowledge of database applications
  • Excellent quantitative and analytical skills
  • Experience in SEM/SEO
  • An understanding of digital marketing and the digital ecosystem
  • Strong background in pixel placement
  • High degree of adaptability, applied learning, collaboration, delivering customer service, formal presentations, high-impact communication, initiating action, problem solving and troubleshooting, quality orientation, reasoning, self-organizing, and written communication

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.