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Marketing Analyst II

McLean, Virginia | Freelance | Job ID #47276 |
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Onward Search has an exciting opportunity for an experienced Marketing Analyst who is passionate about social media and digital content strategy. The ideal candidate enjoys storytelling and has some big brand building experience as well as experience in media buying and planning. If this sounds like you then this just might be the opportunity you have been searching for. Apply today to learn more!

In this role, you will manage the strategy and execution for paid social media. This includes trafficking, media strategy, working with internal partners, agencies and platforms as well as a strong focus in reporting and analytics.

You will collaborate extensively with editorial strategists, PR, community managers, digital channel owners, and analytics managers to execute impeccably against our “always on” content agenda. You’ll also develop and implement a robust test & learn plan.

Skills:

  • Plan strategic approaches to socially charged integrated campaigns.
  • Traffic tags, input agency, resources and manage execution of media plans
  • Brief external agency partners on new media ask and manage the full process from planning to execution.
  • Lead meetings with other strategists, publishers, and social engagement associates.
  • Facilitate continuous content performance optimization.
  • Develop new strategies to achieve against specific business goals and thoughtfully recommends KPIs and benchmarks to help measure success.
  • Create a test-and-learn agenda to gain insights and to ensure we’re continuing to deliver best-in-class content across all channels.
  • Interact directly with key partners and influencers to acquire content assets such as approved copy and approved imagery.
  • Liaise with compliance and risk teams as needed to ensure policies and procedures are met in publishing to channels.
  • Steward paid media budget according to an agreed-upon strategy.
  • Report out monthly and quarterly on content and campaign performance.



Requirements:

  • Stay abreast of innovations and changes in key social platforms.
  • Excellent written/oral communication, presentation, editing and copywriting skills and professional writing experience.
  • Relationship management and influence skills, including with vendors/suppliers and a range of internal stakeholders.
  • Experience with social media platforms as well as media and analytics programs
  • Proficiency in Microsoft Office (particularly PowerPoint, Excel, and Outlook).
  • Strong background in media and analytics



Preferred Qualifications:

  • At least one year of Project management experience.
  • At least one year of media planning or buying.
  • At least one year of experience doing channel reporting and analytics.
  • At least one year of experience in digital marketing, social media, or media planning.

Does this sound like you? Apply today!

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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V