Analyst (Data Strategy)

New York, New York | Freelance | Job ID #59553 |
Posted Earlier this month
 

Our client, a mid-sized full-service advertising agency, is looking for an Analyst (Data Strategy) with experience working in an advertising agency environment. This role begins remotely ASAP. Candidates must be in the NYC area.

What you'll be doing:

  • Own the post-campaign analysis, measurement plans and reports, continuously diving into figures to pull insights
  • Create dashboards and develop an automated reporting system for channel leads
  • Explore and evaluate adtech such as data vis., attribution software, and cloud data processing
  • Synthesize and analyze data, develop conclusions and create actionable recommendations with an eye on the forecasted outcomes
  • Continuously look for opportunities to improve methodology
  • Use optimization algorithms to help drive the most efficient media budget allocation
  • Employ statistical techniques to drive KPI development (t-tests, CHAID, ANOVA, correlation, regression, ARIMA, clustering, decision trees, factor analysis, etc).
  • Share relevant insights as they pertain to media opportunities
  • Support channel managers and BI teams as an expert consultant
  • Other tasks may apply

About you:

  • 3+ years of experience working in an Analytics function, including time with an advertising / marketing agency
  • Bachelor's degree in Mathematics, Economics, Computer Science or related
  • Strong experience with media planning and research tools such as comScore, Nielsen, MRI, etc.
  • Experience working with ad servers like DoubleClick, Sizmek, Atlas, MediaMath, etc.
  • Experience developing effectiveness surveys with Dynata and Kantar, drafting SOWs, writing survey questionnaires and analyzing results
  • Experience with data visualization SaaS tools like Tableau, Data Studio, Mode Analytics, etc.
  • Proficient with pivot tables, formulas, spreadsheets, tabular data, etc.
  • Proficiency with R/Pyton, SQL, Excel, PPT
  • Experience building and leveraging databases using BIgQuery, AWS, Heroku, Snowflake, etc.
  • You must have your own computer for this role

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.