Associate CRM/Email Marketing Manager

Santa Monica, CA | Freelance | Job ID #45216 |
Posted Last Month
 
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Our client, a premium streaming content provider, is seeking a freelance Associate CRM/Email Marketing Manager to join the Engagement and Retention team.

Responsibilities:

  • Help to test, execute, maintain, update, and report on ad-hoc, automated and trigger-based email marketing program, including but not limited to on-boarding, content promotion, retention and upsell programs, and ensure the successful performance of all email and push marketing initiatives
  • Work closely with a number of teams, internal and external, in order to execute email and push marketing campaigns with the maximum ROI while providing incremental subscriber and user value
  • Email production: creation, planning, scheduling, testing and updating of HTML emails
  • Target, execute and monitor email and push campaign launches and manage email service provider
  • Build and execute triggers and automations as well as customer journeys within the ESP
  • Optimize email and push programs through continual testing of creative, cadence, offers, targeting, etc
  • Manage email campaign and traffic related communication to all required stakeholders
  • Monitor and negotiate work activities with internal and external partners in order to coordinate timely and consistent delivery of email and push campaigns with focus on technical execution
  • Manage daily/weekly/monthly reporting on all email and push marketing activities
  • Proactively identify opportunities to improve the effectiveness of email and push marketing programs or processes from in-depth knowledge of campaign management and email/push execution tools
  • Partner with the Manager, E-mail Marketing on developing and evolving an overall e-mail Marketing strategy that data shows is effective and is aligned well to Hulu’s strategic priorities. Integrate data and metrics into our e-mail Marketing decision-making

Requirements:

  • 3+ years experience in email marketing, preferably in an online subscription business, with 1+ years experience in push marketing
  • BA or BS Degree required
  • Experience with ExactTarget/Sales Force
  • Extensive email deployment experience and understanding of QA processes.
  • Solid knowledge of HTML/CSS coding for email, and familiarity with responsive design. Solid knowledge of cross-browser and email environments (Firefox, IE, Safari, Chrome, etc.)
  • Familiarity with Adobe Photoshop preferred, along with Journey Builder experience
  • Experience writing SQL statements for data extractions
  • Knowledge of email best practices and deliverability
  • Impeccable attention to detail and accuracy
  • Superior project management skills
  • Ability to provide data-driven strategic recommendations
  • Excellent team player with the ability to bring innovative ideas to the organization
  • Excellent verbal, interpersonal, and written communication skills
  • Ability to anticipate needs, innovate, and flourish in a fast-paced environment.
  • A positive attitude, ability to work collaboratively to drive projects to completion, and penchant for solving problems.
  • Experience with Jira or other project management tools
  • The right person for this role will be a hard-working self-starter with superior project management skills and attention to detail
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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V