Senior Paid Digital Marketing Specialist

Duluth, Georgia | Freelance | Job ID #44068 |
Posted Last Month
 

Onward Search is looking for a Senior Paid Digital Marketing Specialist to join our education client in northeast Atlanta for an onsite contract-to-hire opportunity!

Job Summary:

  • Your focus is to execute paid digital marketing campaigns (including PPC, display, retargeting, and paid social) from start to finish including development, implementation, reporting, and analysis
  • You will own the paid digital function for the organization and serve as an advisor to the marketing, creative, and content teams with regard to that function
  • You should be up-to-date on the latest digital marketing trends and best practices
  • You’ll be successful because you're a perfect combination of left-brain and right-brain, passionate about paid digital marketing and digital lead generation, and are relentlessly focused on execution
  • You have an obsessive attention to detail and aren’t afraid to ask questions, QA your own work, and own/rectify your mistakes
  • Your professional experience is primarily in the creation and execution of B2C paid digital marketing campaigns within or in support of organizations having multiple locations across the country

Primary Responsibilities:

  • Partner with internal creative and marketing teams to manage, create, assemble, execute, and deliver data-driven, dynamic, highly-targeted paid digital marketing campaigns across multiple channels including PPC, display, retargeting, and paid social
  • Define and identify target audiences in support of audience targeting strategies
  • Compile content and assets to produce campaigns
  • Compile, analyze, and deliver weekly campaign reports and insights to help improve future paid digital campaigns
  • Help develop and drive the organization's social media strategy to ensure continued growth and engagement on various social media platforms and other paid digital channels
  • Understand and manage the bidding and optimization process of paid social and audience segmentation
  • Monitor and report on key campaign metrics
  • Perform content audits to evaluate existing content and assets for quality, consistency, and impact to determine whether to build/edit/remove content; report results to management and other organizational leaders
  • Monitor paid digital marketing trends, best practices, and channels, optimizing and updating campaigns as needed

Minimum Qualifications:

  • Bachelor’s Degree from an accredited institution
  • 4-8 years of hands-on experience in the development, implementation, execution, management, reporting, and analysis of B2C paid digital marketing campaigns
  • Prior experience working for a company with multiple locations across the country is required
  • Prior experience working with AdWords, Bing Ads, Facebook Ad Manager, and similar tools; certification in one or more of these tools preferred
  • Experience evaluating, updating, and restructuring existing campaigns to improve effectiveness
  • Comfort with both the hands-on tactical execution of campaigns as well as the ability to serve in a consultative SME capacity with regard to paid digital campaigns
  • An ability to analyze, test, and report on campaign performance, evaluating ROI and performance against revenue-based KPIs
  • Intuitive understanding of what an audience needs to know and how it wants to consume it
  • Ability to interpret analytics data and develop campaigns that increase client performance
  • Possess both a logical, analytical personality and thought process as well as an eye for the creative
  • Exceptional attention to detail and ability to work effectively and efficiently while meeting marketing deadlines
  • Willingness to ask questions and an ability to QA work, rectify errors, and own those mistakes
  • An ability to organize and analyze large quantities of data, interpret metrics, and derive actionable insights
  • Excellent written, oral, and interpersonal communication skills
  • Demonstrated ability to work in a highly-collaborative team environment
  • A passion for paid digital marketing and the improvement of related campaign performance

Thanks for checking out this role, if you are interested in the position, apply now!

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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V