Senior Marketing Automation Specialist

Onward Search is hiring a Senior Marketing Automation Specialist for an international financial client with offices in metro Atlanta.

Summary:

• The senior marketing automation specialist is responsible for oversight, design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email campaigns
• This role is tactically focused on the assignment and/or execution of marketing automation platform (MAP) related tasks; less than 10 percent of this role’s time is typically dedicated to strategy
• This role reports to the USIS Demand Marketing COE Leader

Responsibilities:

• Assigns/manages the workflow of inbound campaign requests through Clarizen to team, as well as direct execution (assign and execute)
• Reviews campaign tasks for quality (QA) - emails, landing pages, forms, campaign canvas, lists, etc.
• Assists in the technical conceptualization of demand creation, nurturing and scoring program strategy
• Creates emails, landing pages, forms and reports within the MAP, including templates for use by others within the marketing function
• Creates nurturing and scoring programs to support the marketing organization
• Documents MAP processes, programs and procedures
• Monitors and reports on effectiveness metrics related to tactics and programs managed by the MAP and related applications
• Standardizes, cleanses and uploads contact lists into the MAP
• As needed, trains marketing resources on how to run reports and accomplish basic tasks within the MAP
• Organizational Interlocks
• Corporate Marketing (Demand Gen)
• Marketing Operations
• Field/Vertical Marketing
• Product Marketing
• IT (platform administration)
• Commercial Excellence
• Sales Operations & Enablement
• Digital/Web Marketing
• Technologies Supporting the Role
• Marketing automation platform (Pardot)
• Sales force automation (Salesforce)
• Content management/Web content management
• Web analytics
• HTML editor
• Marketing resource management
• Success Metrics
• Service-level agreement adherence
• Internal customer satisfaction/feedback
• Average time required to build campaign elements
• Email deliverability metrics including IP address health, bounce rate and spam reports

Qualifications:

• Bachelor’s degree, ideally in marketing, computer science, or business
• Two or more years of working with a salesforce automation (SFA) system - Salesforce (Intermediate)
• One or more years of Pardot MAP administration experience, other MAP (intermediate) tools helpful
• One or more years of experience in demand creation related activities (email, trade shows, search engine optimization/search engine marketing, event marketing)
• Intermediate HTML experience
• Experience working with business owners in defining reporting and data requirements
• Knowledge: Marketing practices Data standardization and normalization, Design and QA of lead scoring and multi-tiered programs
• Strong verbal and written communication
• Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
• Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
• Advanced Microsoft Excel and/or Google Sheets skills
• Advanced process diagramming skills (e.g. Visio)
• Ability to translate business requirements into technical specifications
• Comfortable working in a cross-functional and matrixed environment
• Ability to converse at both technical and strategic levels
• Excels at problem solving and approaching problems in multiple ways
• Enjoys learning and rapidly correlates new concepts to existing knowledge
• Able to develop strong working relationships with internal peers and agency partners, and can foster cooperation in non-hierarchical relationships

Employer Details:

• Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
• Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
• Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
• Onward Search is a drug-free workplace.

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