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Global Brand Communications Lead

Remote | Baltimore, Maryland
Freelance | Job ID #68798 | Posted Last Month

One of our global apparel brands is looking to add a Communications Lead to their team.

Ideally, they are looking for PR/Product/Brand/Campaign experience within Sports or Apparel industry/clients.  Someone to put together strategy and execute upon along with being able to delegate and mentor jr staffers.  Must be able to project manage as well as execute.

The Senior Lead on the Global Brand Communications Team is responsible for the planning and execution process of public relations activities including product, purpose and brand campaign initiatives. This role oversees and develops various communication plans across key brand audiences and cross-functional activations/initiatives. Senior Leads support the larger Global Communications team by leading and mentoring junior staff to execute external communications strategy.

Further, the Senior Lead will serve as the keeper of the brand’s external reputation, providing counsel and guidance to ensure all program outputs and activities are brand-right.


  • Strategic Planning
  • Assist in the development of strategic comms plans and recommendations for assigned brand campaigns and consumer product initiatives by proactively gathering and seeking out information from necessary internal and external partners
  • Provide guidance and strategic POVs on comms team support as needed, ensuring recommendations are actionable, within budget, can be supported by current staff and will yield tangible results
  • Project Management and Execution 
  • Demonstrate operational leadership by driving and delivering a consistent day-to-day process for campaign execution that ensures key stakeholders are routinely updated, clear R&Rs are assigned among teammates and sets a gold standard for communications support across brand campaigns
  • Drive rigor and results among agency partners to execute aligned upon public relations activities that support audience initiatives
  • Work cross-functionally with Brand, SPOMA, Community Impact, Creative, Social Media, Ecomm, Innovation, HPS, Product and Sales teams to ensure the creation of consistent, purpose-led narratives and initiatives that drive results and ladder up to key business goals
  • Provide oversight to metrics tracking and measurement, ensuring program KPIs are created, met and/or exceeded
  • Earned Media & Owned Storytelling
  • Drive meaningful discussions and brainstorms around the latest cultural trends and news topics to help identify areas for ongoing UA brand and product storytelling
  • Help promote a strict vision of the brand through the development of an editorial framework that enhances the company’s image and reputation amongst internal teammates, external audiences and throughout the industry
  • Build authentic and insightful brand and product narratives that bring to life the brand purpose and connect x-functional and category storylines
  • Maintain a robust rolodex of key industry media contacts and look to deepen 1:1 media relationships through ongoing comms
  • Bring an earned-centric mindset to brainstorms and storymining sessions, showcasing a deep understanding of the reporter and media landscape
  • Generate new story angles to deliver successful narratives in order to garner media coverage in top broadcast, print, online outlets and digital platforms
  • Support and encourage continued growth and global adoption of the Newsroom by partnering with the editor and master storyteller to provide recommendations on editorial and unique storytelling content, develop story frameworks and assist in the writing of Newsroom content
  • Write and distribute talking points and narratives for all levels of brand management, including executives as needed
  • Identify, assess and respond to crises and issues, and manage communications during such situation, in partnership with subject matter experts and leaders at the company
  • Serve as a strategic partner to regional PR teams and agencies
  • Talent Development
  • Assist in professional development guidance and proactively identify empowerment opportunities for core Brand Comms team’s Professional-level associates
  • Work closely with managers to understand and support professional-level associate goals and areas for growth
  • Provide real-time feedback on wins and areas of improvement to managers as applicable
  • Operations 
  • Lead internal team discussions to review quarterly activation plans, ensure agencies are briefed as needed and larger Global Communication partners are aware of upcoming efforts
  • Proactively assess admin and day-to-day team R&RS to ensure efficiency and identify areas for improvement and efficiency
  • Consistently reinforce Brand Comms and Ways of Working to ensure expectations are managed and met
  • Provide feedback into staffing plans and flag inbound requests for Brand Comms team support to assess bandwidth and capabilities


  • Passion for sport and fitness
  • Media relations experience
  • Comes with a purpose mindset
  • Ability to flex across varying workstreams
  • Speed, agility and efficient responsiveness required for fast-paced environment
  • Proactive to offer POV and solutions-oriented approach
  • Strategic and thoughtful approach to work
  • Excellent written communications skills
  • Strong management skills
  • Creative
  • Drive for results
  • Collaborative, engaging and self-starter
  • Open to continually learning and improving
  • Confidence and composure
  • Ability to deal with ambiguity and change


  • Bachelor's degree with a minimum of 7 years of related experience
  • Master's degree with 5 years of related experience

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.


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