SEO Analyst

Cambridge, MA | Freelance | Job ID #42238 |
Posted Earlier this month
 

Our client in the Cambridge area is seeking an experienced SEO Analyst to join their Digital Marketing team. The ideal candidate will have experience solving google search problems, along with strong analytics and strategy skills. If this sounds like you, apply today!

Description:

The Search Analyst role will be working with multiple Digital Marketing teams such as the Paid Media and SEO teams, leveraging Google tools (Google Analytics, Google Search Console, and Google AdWords) for reporting and research.

In this role, you will:

  • Create recurring reports using Google Search Console data to track keyword ranking and traffic growth for organic search
  • Identify opportunities for paid search keyword expansions based on organic search performance and competitor data
  • Develop search performance dashboards to analyze user behavior and keyword ranking over time
  • Work with the paid search team to uncover campaign inefficiencies and optimization tactics, such as negative keyword development, audience segmentation, and bid scheduling
  • Develop a process to improve content and metadata consistency across client's websites
  • Evaluate user behavior via Google Analytics and site usage tools to make recommendations for content planning and search experience optimization
  • Build monthly campaign reports for the digital marketing team, providing monthly search volume metrics for selected keywords (English and non-English, branded and non-branded), to understand trends over time and influence content planning

Top Skills:

  • Outside of SEO experience, they have to be forward thinking. Doesn’t want someone who’s asking for his opinion, wants to hear their opinion.
  • Comfortable in front of executives
  • Google is a must

Plus:

  • Similar type roles and can show path they took to get there
  • Ability to present findings
  • Software would be preferred but the biggest thing is overall experience
  • SQL, Tableau, Drupal knowledge
  • Hot jar is a plus

Skills:

  • Prior experience in this type of role
  • Team player and has great attention to detail
  • Must have high level of knowledge and experience with Google Analytics and strong Microsoft Excel skills
  • Knowledge of SQL, Tableau and/or Drupal is preferred

Qualifications will include:

  • 4-5 years of experience working as a Digital marketer
  • In-depth understanding of SEO concepts to optimize content
  • Basic Knowledge of Tableau to create dashboards
  • Should possess good MS Excel skills
  • Strong verbal and written communication skills
  • Ability to communicate on a global scale to key stakeholders
  • Strong team player and ability to maintain performance level in a fast-paced Agile environment with changing priorities and deadlines
  • Well organized with strong attention to detail
Apply

Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V