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Digital Marketing Specialist

Cambridge, Massachusetts
Freelance | Job ID #69608 | Posted Last Month
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Onward Search needs a Digital Marketing Specialist for a higher education client. You’ll join the marketing team to assist in strategic digital marketing outreach as part of an integrated global marketing program. Requires a highly organized individual with a strong digital background, a firm grasp of e-mail marketing and working within an email service provider, experience in website maintenance within a content management system, experience managing social media pages, excellent project management skills, strong copywriting skills, and the ability to generate and review associated marketing analytics.

 

This is a six-month project opportunity working on-site three days a week and two days remotely.

 

As a Digital Marketing Specialist, you’ll:

  • Responsible for building outbound broadcast e-mails in both Pardot and iContact email service providers
  • Update automated email nurturing campaigns with session information and new content
  • Manage the department’s e-mail marketing calendar
  • Responsible for ensuring all e-mail campaigns are error-free and adhere to current SPAM filter requirements
  • Filter and export segmented lists from the Salesforce CRM for targeted marketing outreach; de-dupe/suppress lists when necessary to ensure accurate list count and reduce list fatigue
  • Serve as the principal website content editor, working in the Drupal 8 CMS to create new program pages and update existing program pages to support marketing outreach and new program launches
  • Serve as the organization’s point-of-contact to post updated program sessions, text, imagery, and multimedia to ensure that published content is accurate, optimized and up-to-date
  • Ensure that brand standards are maintained throughout the website
  • Maintain the social media accounts (Facebook, Twitter, LinkedIn) and post organic content through Hootesuite
  • Work with marketing team, program delivery, and our agency to manage schedule and content
  • Create custom tracked links to measure email and website performance and impact of key digital marketing initiatives
  • Measure and report on performance of broadcast e-mails, and make recommendations to the marketing team to inform the direction of ongoing digital marketing activity

 

Skills & Experience needed:

  • Bachelor’s Degree and three-plus years of related experience
  • Demonstrated proficiency in all aspects of CRM platforms, e-mail marketing, and social media, basic knowledge of HTML, and web editing tools
  • Experience drafting and editing copy for electronic communications, setting up and deploying emails through an ESP, strong project management skills, and experience working with a cross-functional team are necessary

 

 

To learn more about this Digital Marketing Specialist opportunity, apply now and chat with a recruiter today!

 

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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