We have a client that is looking for a seasoned Brand Manager to craft their brand vision and messaging, define the brand narrative. Working in close partnership with the Director of Brand Strategy & Activation, you will help evolve our core message platform, key sales narratives, and external content strategy. You will also work with a small but mighty team of content creators and designers who bring that story to life across various channels (videos, sales enablement/sales materials, email, website, a blog, white papers, B2B social media, events, etc.). The ideal candidate has superb project management skills and a proven track record of achieving measurable B2B marketing results.
Help support MarCom & brand initiatives by crafting key message themes and strategies
Collaborate closely with Demand Generation team to co-author MarCom & event strategies in support of advancing sales goals & product launches
Use advertising performance & insights to refine & advance our brand positioning
Be an expert on our audience segments and map relevant content to each
Serve as player/coach in the development of sales materials, blog content, emails, whitepapers, website copy, case studies, infographics, etc.
Ensure that all content is on-brand and consistent across all channels
Measure, report & optimize performance of brand marketing campaigns, and assess KPIs
Monitor market trends, research consumer markets and competitors’ activities
Partner with cross-functional teams like Marketing, Product, Creative and Retail Marketing, to execute branded campaigns
Drive operating efficiency & compliance with internal partners for marketing principles like effective briefings, creative reviews, and brand consistency
Partner with Product Marketing Team to develop clear, concise go-to-market plans for product launches and drive adoption of new products and enhancements
8+ year’s experience in building and managing marketing programs with deep expertise in strategy, marketing, research/insights, operations, and analytics; brand management, product marketing, tech or consulting firm experience desired
Ability to problem solve through the use of frameworks, analysis, and cross functional influence
Ability to manage ambiguity and guide cross-functional teams to deliver on a superior customer experience
Track record in leading impactful, breakthrough marketing initiatives that exceed business objectives
Experience unifying team members across large programs and multi-channel campaigns
Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.