Onward Search has an immediate need for an experienced Brand Marketing Manager in Atlanta, GA who is ROI-minded and ready to make an immediate impact in a fast-growing business. You’ll take on high-impact challenges such as:
How to drive wider adoption of the industry's most advanced VIN-decoding API
How marketing programs can significantly grow the number of users in our clients newly-launched SaaS platform
What new marketing programs can be launched that will drive brand awareness and authority
As Brand Marketing Manager, you will craft product positioning and message to communicate the value of enterprise products to the market. You will experiment with new marketing tactics and channels to increase the number of leads and overall lead quality. The successful Brand Marketing Manager will balance a deep understanding of marketing funnel metrics with a customer-centric approach to problem-solving.
Develop and continuously refine the positioning and messaging for products, including web-based applications and APIs.
Complete customer and competitive research and use it to influence product strategy and drive effective messaging.
Lead product launches and ongoing promotion in collaboration with the entire marketing team and the broader go-to-market team, including sales.
Generate high-quality content for prospective and existing customers including emails, case studies, webinar content, landing pages, white papers, and more.
Collaborate with the wider marketing team to drive qualified marketing leads through campaign activities to targeted customers for your product.
Working with the Marketing & Sales teams to articulate product value proposition, and champion the product internally and externally. Become the resident SME on designated products and markets serve and support sales efforts through client presentations, product decks, RFP responses, etc.
Track product marketing metrics and manage to goals.
5-7 years of experience in B2B marketing, ideally within information services or data products.
Excellent written, verbal, and visual communication skills with an appreciation for detail and persuasion.
Experience marketing enterprise data and/or technology solutions.
Deep understanding of subscription data and software business models.
Strong project management experience and skills. Highly organized and attentive to detail.
Excellent communication skills with the ability to communicate at all levels of the organization internally and externally.
Team player who brings a sense of positive energy and the ability to influence, inspire and motivate cross-functional partners across the organization.
Strong business acumen and analytical skills with the ability to construct and evaluate different business model approach to maximize ROI.
Apply today to join a fun, smart, and highly collaborative group of professionals that are passionate about what they do, and have a record of success to prove it.
Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.
Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V