Digital Project Manager

Our client, a pharmaceutical organization, is looking for a Digital Lab Project Manager to join their Digital Labs team for a long-term contract!

Digital Lab Project Manager Responsibilities:

• Be an in-house expert on Consumer multi-channel solutions:
  • Expert on all multi-channel marketing solutions (e.g., digital/non-digital, consumer) whether developed in-house or by external partners/vendors
  • Support discovery & vetting of new multi-channel marketing vendors or solutions that could fit future brand needs
• Envision, prioritize, and implement multi-channel solutions that deliver measurable short & longer-term business impact to assigned brands/franchises
  • Develop customized strategies for how to achieve brands’ short- & longer-term objectives using Digital Lab principles and solutions
  • Adeptly & independently triage the level of execution support for brands initiatives, to maximize business impact
  • Proactively support development of robust measurement plans, and recommend optimizations
  • Able to repeat pattern of success for Digital Lab across assigned brands over time
• Provide brand team support to manage the development and completion of execution plans (timelines) from start to finish for CRM/Digital programs (i.e. Social, email, website touchpoints).
• Collaborate effectively in a matrixed environment with Brand Marketing, Creative/CRM/Digital agencies, Media, Market Research, Analytics, Business Technology Solutions (BTS), and Medical/Regulatory/Legal integrated business partners.
• Maintain a deep understanding of Brand customer insights, journey, and segmentation strategies - and apply them to CRM/Digital campaigns and programs.
• Lead cross-functional team (Brand/Digital Lab/MABI/Agency) to design and implement ideal customer experience aligned to journey phases and strategic messaging strategy.
• Provide input and inspiration through active participation in the annual brand strategy and tactical planning process.
• Partner closely with Medical/Regulatory/Legal/Privacy partners to educate, lead and help anticipate and balance organizational needs with pilots.
• Present capabilities and garner buy-in/feedback from senior leadership across various stakeholder functional areas.
• Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives.
• Serve as in-house subject matter expert on CRM/Digital in support of the Brand team, and provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g. Email, Web, Mobile Apps, Social)
• Develop detailed digital campaign business requirements for patient support services and CRM lead generation, acquisition and retention. (e.g. CRM database management)
• Collaborate with Brand team to recommend and build feasible campaign and program test & learn plans to inform optimization recommendations. Develop and manage tactic test plans/QC before, during and after campaign launch
• Guide creative agencies to ensure the development of relevant, 1:1 creative and messaging, including CRM/Digital marketing best practices.
• Understand and execute data capture and data privacy (opt management) consistently across all channels.
• Identify new or unique Brand CRM/Digital data requirements needed for program.

• Bachelor’s degree with at least five (5+) years of CRM/Digital experience.
• Demonstrated experience with start-to-finish planning/executing multi-channel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media/social listening.
• Must have thorough understanding of measuring impact of digital/CRM including social analytics, SEO measurement/management, digital/mobile metrics.
• Strong track record of success in managing multiple, complex project needs and collaborating across internal & external stakeholders
• Persuasive verbal and written communication skills
• Strong experience with enterprise CRM/Database/ESP platforms in an operational/executional capacity.
• Strong familiarity with multichannel/digital marketing tools and vendors
• Must have experience with personalization, 1:1 approaches/data capture techniques (i.e. email, addressable media, dynamic web), application of legal/privacy terms & conditions.
• Must have experience identifying and outlining key campaign metrics (KPIs) and building campaign pro-formas/measurement plans/marketing analytics.
• Experience in pharmaceuticals or another highly-regulated industry preferred, but may not be required for a candidate with an exceptional track record of success in planning & implementing multichannel programs that can apply to the role.
• Ability to work and lead initiatives independently, without day-to-day supervision
• Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.
• Collaborative nature and ability to influence and guide cross-functional stakeholders.
• Exceptional functional knowledge and expertise on digital marketing platforms.
  • e.g. CRM, email marketing best practices, marketing cloud technology
• Acumen for how digital agencies operate: scope of work process/mgmt., timelines
• Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
• Excellent verbal and written communication skills.
• Attention to detail and follow-through on execution.
• Strong project management abilities and critical work tool experience.