Our client, an internationally recognized CPG brand is seeking a Brand Development lead to join their internal marketing team. This person will be responsible for project management of the brand development of new product launches.
Duties and responsibilities include:
- New product development, working with internal resources including R&D from concept thru commercialization
- Packaging development, including graphic and structure changes on new and/or existing items, working with internal resources including Design, Tech. Packaging and Purchasing
- Advertising and Promotion development
- Consumer research and analysis
- Provide financial analysis of key corporate initiatives
- New item launch post-audits
- Execute regular item margin analyses
- Develops ROI analyses prior to project launches
- Leads all aspects of on-going content management of one of more brand/category websites and/or social media sites
- Contributes to new idea generation in all product categories and department processes
Education and Experience:
- Bachelor's degree in Marketing (or related field); Master's degree preferred
- 3+ years experience in brand development and launch
- Proven track record of successful project leadership
- Computer literate in a Windows environment (including Word, Excel, PowerPoint at intermediate skill levels)
- Rapid attainment of capabilities with basic functions of Cognos and Adage 1. Normal office environment and working conditions
- Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
- In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
- The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
- Onward Search is a drug-free workplace.