Organic Social Media Strategist

One of our B2B clients is looking to add a SEO Social Media Strategist for an ongoing contract. This can sit REMOTE and prefer CT, ET or MT zones.

Reporting to the Senior Manager, Digital Media, the Organic Social Media Strategist will play a critical role in cultivating the company’s organic social media strategy to grow the community and drive engagement. This person will be responsible for building the social calendar across platforms, in addition to developing comprehensive reporting to understand audience growth and content performance. This person will help conceptualize and direct the creation of organic social posts working closely with the digital media and creative services teams. A successful candidate would be able to bounce between the creative and analytical sides of marketing.

Duties and Responsibilities:

• Develop organic social media strategy to drive community growth, engagement, and awareness

• Responsible for setting up and coordinating posts across active social platforms (e.g. Facebook, LinkedIn, Instagram, Twitter etc.) based on calendar and strategy

• Establish short and long term organic social media goals across platforms - including defining KPIs, analyzing and measuring success, and optimizing strategy based on learnings

• Work with content marketing to identify key themes each month and develop the social media calendar accordingly

• Collaborate with digital media to develop strategic alignment and determine posts to boost via paid ads based on learnings in market

• Lead the creative planning process of organic social with support from the Sr. Digital Media Specialist to produce content on appropriate platforms. Provide thoughtful direction on concepts to creative services and clearly identify the objective, goals, and inspiration etc.

• Drive testing plan to optimize organic social strategy

• Develop comprehensive reporting of organic social campaigns to understand trends and drivers of success by platform

• Bring new ideas to elevate presence on organic social media and tell company's story

• Stay abreast of industry news and platform products/features that drive toward marketing goals

• Create slides as needed on strategy, performance, and recommendations

Qualifications:

• 4+ years of experience executing and developing organic social media strategy

• Bachelor's degree or related professional experience

• Solid understanding of social media best practices across major platforms, organic social algorithms, and keeps up to date on evolving product offerings/tools/features

• Ability to think creatively and communicate concepts effectively for creative services to develop/produce your ideas

• Strong experience using Sprout Social, Facebook, LinkedIn, Instagram, Google Analytics etc.

• Experience using Canva is a plus

• Strong ability to measure performance, synthesize and translate data into actionable insights

• Experience with Google Suite tools and Slack

• Ability to project manage/prioritize multiple projects simultaneously with strong attention to detail and experience working with cross-functional teams to drive consensus on projects

• Good communication and available for video meetings with appropriate stakeholders on an as needed basis

If this sounds like your background and can dedicat 15-20 hours a week, would love to speak with you regarding this need!

Employer Details:

• Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
• Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
• Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
• Onward Search is a drug-free workplace.

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