Content Marketing Specialist

Oakland, California | Freelance | Job ID #48105 |
Posted Last Month
 
This job is no longer available.
You can view related vacancies or set-up an email alert notification when similar jobs are added to the website using the buttons below.

 

Onward Search has an exciting opportunity for a Content Marketing Specialist with our client, a leading global energy company. They offer careers that empower dedicated individuals to work with a dynamic team across many fields - from engineering and sustainable design, to business development, financing, and marketing. If you want to be part of a large, supportive organization where your voice will be heard, this place is for you!

The Team:

The Marketing team’s overarching business goals are to accomplish the following that results in more orders, higher margin contribution, and higher customer satisfaction:

  1. Differentiate the service offerings in the energy space
  2. Improve customer value received and perceived

At the nexus of the company’s core functions, we collaborate with sales and operations to create, calculate, communicate and capture customer value. From corporate marketing to market strategy, solutions development, and field marketing, this group has nationwide responsibilities across our Public Sector and Commercial & Industrial divisions. Our efforts span the following areas of Marketing practice:

  • Strategy: to grow and scale new business opportunities, i.e., solutions & market segments
  • Corporate Marketing: Create and promote a unique, differentiated U.S. position, brand, and company
  • Field Marketing: Increase customer & employee perception of the value provided; includes Competitive Intelligence, Deal Support, Lead Generation & Campaigns
  • Product Marketing: Create differentiated programs, projects, solutions and services

We measure our success by how our work impacts EBITDA, e.g., accelerating deal cycles, growing program scopes, opening market segments, strengthening market presence, among other activities.

The Role:

Leveraging experience in these areas of marketing practice, the Content Marketing Specialist will quarterback the development of customized content to help generate leads, advance live pursuits, and differentiate services. The ideal candidate is an out-of-the-box thinker who has the B2B business acumen, stellar copywriting capabilities, and professional confidence to work as part of our dynamic team.

No.

Percent Time

Key Job Responsibilities

1.

70

Quarterbacks field marketing content: Leads the creation of market and deal-specific messages, content for email/direct mail campaigns, and copy for customized collateral and other field outlets (e.g., conferences, tradeshows, events, ads, posters, etc.); corporate content support as needed (e.g., website). Heads up the internal creative process with Marketing, Design, and Communications as required, working through a sole point of contact/Project Lead with the business partner (e.g., Sales).

2.

20

Provides content marketing expertise: Supports lead generation efforts to advance live sales pursuits. Delivers creative strategy, copywriting, brand storytelling, content marketing, earned media, SEO, editing, thought leadership, project management, video production, lead generation, analytics, and research specialties to drive orders and advance business.

3.

10

Tracks industry and market segment trends: Provides insights into the sustainability industry and relevant market segments (e.g., K-12, higher education, local government) to better position our offerings, solutions, and programs.

Main Activities:

Content Development: Customer-focused copywriting in the context of the business and marketing goals, working collaboratively within the Marketing function, and externally with Sales, Ops, and other Support teams.?

Business Acumen: Demonstrate insight and understanding of sales, business (B2B, and secondarily B2C), and marketing processes

Communication Skills: Able to communicate with both internal OES teams and external organizations and experts; superior listener with strong writing, business reporting, presentation and communication skills

Competitive Differentiation: Ability to recognize what differentiates OES from competitors in the market, and then to be able to effectively communicate this in marketing materials and interactions with OES employees and customers

Project Management: Strong problem solving, time management, organizational and resource management skills with attention to detail and ability to advance projects and meet deadlines

Relationship Adeptness: Able to interact positively and effectively with OES employees to gather internal knowledge, implement streamlined processes, build organizational capacity; able to build strong relationships within the Sales, Strategy, Marketing, Operations, Legal and Communications team at OES

Ethics and Integrity: Consistent, long history of doing the "right" thing particularly in the face of adversity or ambiguity

Learning and Development: A demonstrated track record of developing and applying new skills and knowledge; dedicated to developing strong management and leadership skills

Required Qualifications:

  • 5 – 7 years of content marketing experience, preferably B2B.
  • Demonstrated expertise in the energy, sustainability and/or cleantech industry, including energy efficiency, renewable energy, and energy infrastructure companies.
  • Excellent copywriting capability, including written and verbal communication skills.
  • Track record of success project managing and owning sales/marketing initiatives to achieve quantitative performance metrics.
  • Excellent time management, decision-making, interpersonal, presentation, organizational and problem-solving skills.
  • Demonstrated thought leadership, intellectual rigor and curiosity.
  • Superior Word and PowerPoint skills.
  • Ability to meet short deadlines in a fast-paced, team-oriented environment.
  • Quick learner and application of feedback.
  • Bachelor’s degree in English, Rhetoric, Business/Marketing or relevant energy field.

Preferred Qualifications:

  • Managerial experience with running a content marketing platform/program.
  • Public sector work experience (e.g., education, local government).
  • Graphic design skills (e.g., InDesign).
  • Experience in performing analytical marketing functions.

Does this sound like you? Apply today! 

Apply

Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Turn on email alerts for this search

This job has now been filled but you may be interested in:

 
 

About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V