Our client, a pharmaceutical organization, is looking for a CRM Brand Lead to join their team for a long-term contract position.
CRM Brand Lead Responsibilities:
Successful delivery of email campaigns to drive brand awareness and patient adherence across customer segments and geographies based on strategies developed by omni—channel CX Planners leveraging these modern platforms.
Iterates on email campaigns based on experimentation and testing
Collaborates with CX omni channel planners to ensure email campaigns are meeting goals and benchmarks of strategy and plans
Salesforce Marketing Cloud and Email subject matter & solutions expert
Ensure projects are delivered on time & budget
Develop business value assessments and process blueprints showing as-is and the improved to-be end state
Manage external consulting partners
Develops expertise across email campaign technology and audience analytics and maintains awareness of trends and tactics to drive updates to omni-channel strategy and execution plans
Manage and optimize the campaign development process and life cycle from inception to activation
Maintain a pulse of campaign operations to ensure campaigns are delivering as intended and working with the CX operations team
Enable new processes that create efficiency and agility and guide marketers and agencies in new ways of working.
User advocate- understands mental models and what motivates actions of the users.
Sketch Artist- ability to accurately convey his or her vision through creative mediums
CRM Brand Lead Qualifications:
Requires a minimum of 5+ years of progressively increasing responsibility in a CRM role managing large, complex, CRM campaigns(s)
Proven track record of launching successful email campaigns and consumer programs
Previous agency or account management experience is a plus
Understanding of software testing methodologies and software development life cycle process
Experience developing journey-based campaigns, hands on implementation experience preferred but not required. Experience with CRM use cases and strategic planning
Understanding of A/B and Multi-variate email test design and execution, and analytical tools
Knowledge of current marketing automation and email delivery technologies, and familiarity with how the digital ecosystem is evolving
In depth knowledge and experience with commercial enterprise Marketing Automation Systems such as: Adobe Marketo, Adobe Campaign, Unica, Salesforce Marketing Cloud (SFMC), ExactTarget, Unica or other comparable systems.
Experience implementing CRM best practices
Knowledge of site analytics tools such as Adobe Analytics, SF Datorama and/or Google Analytics
Requires strong collaboration and interpersonal skills to be effective managing through a highly matrixed organization
Skills required include business acumen, organizational assessment, creativity, interpersonal skills, and quantitative analytical abilities.
Outstanding communicator and comfortable interacting with a diverse group of technical and non-technical people
Results-oriented, self-starter with passion for user experience, technology and digital transformation
A strategic mindset that allows you to prioritize projects, launches, and features, and balance immediate requirements with a long-term vision
Experience in pharmaceuticals or another highly-regulated industry preferred, but may not be required for a candidate with an exceptional track record of success in planning & implementing multichannel programs that can apply to the organization.
Employer Details:
Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.