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CRM Brand Lead

Mettewa, IL
Freelance | Job ID #70627 | $73 - $83 hourly | Posted a month ago

Our client, a pharmaceutical organization, is looking for a CRM Brand Lead to join their team for a long-term contract position.

CRM Brand Lead Responsibilities:

  • Successful delivery of email campaigns to drive brand awareness and patient adherence across customer segments and geographies based on strategies developed by omni—channel CX Planners leveraging these modern platforms.
  • Iterates on email campaigns based on experimentation and testing
  • Collaborates with CX omni channel planners to ensure email campaigns are meeting goals and benchmarks of strategy and plans
  • Salesforce Marketing Cloud and Email subject matter & solutions expert
  • Ensure projects are delivered on time & budget
  • Develop business value assessments and process blueprints showing as-is and the improved to-be end state
  • Manage external consulting partners
  • Develops expertise across email campaign technology and audience analytics and maintains awareness of trends and tactics to drive updates to omni-channel strategy and execution plans
  • Manage and optimize the campaign development process and life cycle from inception to activation
  • Maintain a pulse of campaign operations to ensure campaigns are delivering as intended and working with the CX operations team
  • Enable new processes that create efficiency and agility and guide marketers and agencies in new ways of working.
  • User advocate- understands mental models and what motivates actions of the users.
  • Sketch Artist- ability to accurately convey his or her vision through creative mediums
CRM Brand Lead Qualifications:
  • Requires a minimum of 5+ years of progressively increasing responsibility in a CRM role managing large, complex, CRM campaigns(s)
  • Proven track record of launching successful email campaigns and consumer programs
  • Previous agency or account management experience is a plus
  • Understanding of software testing methodologies and software development life cycle process
  • Experience developing journey-based campaigns, hands on implementation experience preferred but not required. Experience with CRM use cases and strategic planning
  • Understanding of A/B and Multi-variate email test design and execution, and analytical tools
  • Knowledge of current marketing automation and email delivery technologies, and familiarity with how the digital ecosystem is evolving
  • In depth knowledge and experience with commercial enterprise Marketing Automation Systems such as: Adobe Marketo, Adobe Campaign, Unica, Salesforce Marketing Cloud (SFMC), ExactTarget, Unica or other comparable systems.
  • Experience implementing CRM best practices
  • Knowledge of site analytics tools such as Adobe Analytics, SF Datorama and/or Google Analytics
  • Requires strong collaboration and interpersonal skills to be effective managing through a highly matrixed organization
  • Skills required include business acumen, organizational assessment, creativity, interpersonal skills, and quantitative analytical abilities.
  • Outstanding communicator and comfortable interacting with a diverse group of technical and non-technical people
  • Results-oriented, self-starter with passion for user experience, technology and digital transformation
  • A strategic mindset that allows you to prioritize projects, launches, and features, and balance immediate requirements with a long-term vision
  • Experience in pharmaceuticals or another highly-regulated industry preferred, but may not be required for a candidate with an exceptional track record of success in planning & implementing multichannel programs that can apply to the organization.

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.

Pay: $73 - $83 hourly



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