CRM Director - Lifecycle Management

Burbank, California | Freelance | Job ID #46778 |
Posted Last Month
 
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Our client, a major entertainment studio, is seeking a CRM Director to join the Consumer Insights and Analytics team to manage the lifecycle of members including member experiences, engagement, and retention for movies.

Responsibilities:

  • Leads the promotional strategy and execution of both title-based and standalone campaigns for DMR and CRM stakeholders
  • Manage member lifecycle, maximize lifetime value and optimize member journey and experience
  • Develop and implement strategies to increase retention and member lifetime value and drive engagement across all member life-stages including welcome, onboarding, retention, winback, etc.
  • Partner with email marketing manager and social media manager to bring strategies alive through email and social campaigns
  • Partner with acquisitions manager for member promotions and sweepstakes.
  • Develop and implement tests to expand engagement and member insights
  • Report on performance for all initiatives
  • Collaborate with stakeholders from other teams as needed
  • Oversee budgets, relationships with creative agencies and vendors and resources to support execution of initiatives
  • Customer analytics partnering with data & analytics teams to track KPIs & key wins and summarize business insights
  • Promotions driving retention, sales & engagement through promotions, sweepstakes and special offers
  • Leverage promotion performance & analytics to create next best action optimizing performance for future initiatives & driving LTV
  • Ensure best practices / education following industry trends in order to contribute to the success of CRM efforts, with a particular focus on CRM best practices (e.g. customer segmentation, retention and churn mitigation, design, user journeys) and competitive reporting (e.g. new technologies, email marketing symposiums, conferences, white paper distribution)

Requirements:

  • Bachelor’s Degree
  • 3-5 years experience in CRM with prior loyalty program experience, specifically focused on retention, churn mitigation and lifecycle management
  • Experience cultivating long term relationships with consumers verse individual campaigns
  • Must be expert in Microsoft Word, PowerPoint, Excel, Salesforce
  • Preferred experience in Keynote, Workfront, Slack, Abode Photoshop, Sprinklr, Spredfast
  • Able to showcase examples of developing and overseeing the execution of omni-channel marketing promotions like sweepstakes, special offers, etc.
  • Prior experience working with agencies and vendors to develop creative assets for placement on both online and offlice channels, including email, social, mobile/apps, web, referrals, SEO, SEM and direct mail
  • Need experience leveraging analytics and performance metrics to optimize marketing strategies and tactics, particularly launching A/B tests to improve ROI and customer lifetime value

Apply below for immediate consideration!

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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V