CRM Manager

Burbank, California | Freelance | Job ID #46580 |
Posted Last Month
 
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Our client, a major entertainment studio, is seeking a CRM Manager to join their team:

Responsibilities:

  • Responsible for the development, expansion and implementation of Movie Rewards Acquisition strategies
  • Leads the promotional strategy and execution of both title-based and standalone campaigns for DMR and CRM stakeholders create and lead marketing campaigns from ideation to launch and sustain partnership of external partners
  • Responsible for building, executing and optimizing a holistic Movie Rewards acquisition strategy across multiple channels including paid media, retargeting, referral programs, inserts, etc.
  • Collaborate and work with stakeholders across the company to leverage synergy opportunities for acquisition (i.e. DMC, DCPI, etc.)
  • Follow industry trends in order to contribute to the success of CRM efforts, with a particular focus on acquisition, design, user journeys, and cutting-edge web technologies to foster innovation & creativity Promotions
  • Drive acquisition, retention, sales & engagement through promotions, sweepstakes and special offers
  • Leverage promotion performance & analytics to create next best action – optimizing performance for future initiatives & driving LTV
  • Oversee budgets, relationships with creative agencies and vendors and resources to support execution of initiatives Skills
  • Leverage CRM marketing principles to align brand and marketing goals with customer needs
  • Analyze customer lifetime value, Program ROI (Loyalty Margin, Incremental Share) and Program Size to inform future growth and investment decisions
  • Ability to lead marketing campaigns and promotions through the entire project lifecycle, particularly by coordinating communications and implementation across technical and non-technical with cross-functional teams
  • Experience designing and implementing A/B and/or multivariate tests to influence messaging, programming and future campaigns
  • Designing and executing omni-channel marketing campaigns across email, organic & paid social, paid search, SEO, SEM, retargeting, referral programs, retail product messaging, direct mail and offline
  • Collaborating with external vendors and creative agencies to develop both static and dynamic creative assets for distribution across email, socials, print and the DMR site

Musts:

  • Bachelor’s Degree
  • 5-7 years experience in CRM, must have strong marketing background leading campaigns and promotions, paid media campaigns, must be highly analytical
  • Work experience in CRM, Customer Acquisitions, Growth Marketing and Customer Engagement Marketing
  • Microsoft Word, PowerPoint, Excel, Keynote, Slack, Abode Photoshop, Sprinklr, Spredfast
  • Plus is prior experience working in Workfront, Salesforce (can be taught on the job), experience with referral programs
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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V