CRM Marketing Analyst | San Francisco Jobs | Digital Marketing / Traditional Recruitment | Jobs from Onward Search

CRM Marketing Analyst

San Francisco, CA | Freelance | Job ID #47689 |
Posted Earlier this month
 

Exciting opportunity to join a popular, consumer-products brand that promotes a healthy lifestyle!

We are in immediate need for a CRM Marketing Analyst who will be responsible for executing and reporting on customer and prospect facing marketing communications. You will help define the company's audience targeting strategy, testing methodology, and measurement of marketing effectiveness. You will also assist in the development of tools, processes, and frameworks to further best practices and deliver operational efficiencies.

Skills:

  • Providing campaign response metrics and post-performance insights to internal and external business partners, including senior management.
  • Monitors conversion and response metrics by data source, demographic, geographic and behavioral information.
  • Assist in optimizing business execution processes as necessary.
  • Work with technology and production teams to troubleshoot and resolve any data/campaign issues
  • Partner with other CRM team members to optimize campaign execution approach to campaigns.
  • Set segments and filters for email campaigns in CRM tools and QA business rules with team members to ensure the accuracy of targeted content delivery.
  • Conducts continuous testing, analyzing and optimizing target criteria, content, forms, etc. to improve KPIs (ex. increase open, click, lead, and conversion rates).
  • Develops a list hygiene program to reduce bounce rates, inactive subscribers and increase the overall email population.
  • Managing subscriber data, import, and segmentation using a combination of Email Service Provider tools (preferably ExactTarget) and database queries.
  • Develop robust campaign documentation, including customer specific work instructions.

Requirements:

  • At least 1-2 years of experience in CRM Marketing.
  • Medium to expert proficiency in SQL.
  • Experience with Tableau, Looker, or similar technology.
  • Prior experience with complicated data models and structures.
  • Understand and have experience in planning, segmentation, targeting, execution, and analysis of marketing campaigns.
  • Have created campaigns in an email service provider platform; the more complex, the better including: large, multi-wave, multi-segment, multi-channel marketing campaigns.
  • Experience with ExactTarget or Marketing Cloud is a plus.
  • The ideal candidate will have experience running CRM marketing campaigns (ex. email) and programs. Audience segmentation, targeting, and campaign deployment, developing test and learn plans should come naturally. These concepts should be understood both at the individual campaign level as well as extended longitudinal marketing efforts.
  • Data-driven and have a technical aptitude to partner with business and technology teams and will assist in optimizing business processes and managing campaign operations to maximize efficiencies and incorporate new technology and new data.
  • The candidate will be detail-oriented and organized, capable of handling multiple projects at once, able to take direction, capable of dealing with ambiguity, and comfortable working with teams, vendors, and management.

Does this sound like you? Apply today!

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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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