CRM Marketing Campaign Specialist

San Mateo, CA | Freelance | Job ID #45942 |
Posted Last Month
 
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Onward Search is in immediate need for a talented CRM Marketing Campaign Specialist! You'll join a globally popular, consumer-products brand to help manage a worldwide database of over 12 million users. Exciting, right!?

Responsibilities:

  • Own the campaign process from end to end for both email and mobile, including building schedule for each campaign, determining audience, briefing creative teams, building campaigns within marketing tools and reporting and optimizing based on results
  • Manage campaign & lifecycle marketing program deployment roadmaps
  • Implement & ensure adherence to Email, Mobile and CRM Marketing Best Practices
  • Collaborate with Analysts to ensure campaign and program tracking , reporting & optimization

CRM Campaign/Program Deployment:

  • Work with various stakeholders to implement CRM Email and Mobile programs using Epsilon Harmony and Localytics
  • Troubleshoot issues with our marketing tools
  • QA content implementation, display and link function across multiple email clients, browser combinations and mobile operating systems
  • Execute on all aspects of the email and mobile campaign deployment process from data management, dynamic content setup, targeting/segmentation, QA, launch and monitoring of delivery
  • Manage & prioritize Project/Program schedules to hit milestones and launch dates
  • Help identify email and mobile marketing opportunities and execute against them
  • Ensure all tracking is in place for reporting
  • Ensure legal compliance (CAN-SPAM) and deliverability

Analytics:

  • Setup/conduct A/B testing to optimize key metrics like Open Rates, CTR, and conversion
  • Partner with the Analyst to interpret program results with the goal of improving future performance

Requirements:

  • 3+ years executing/managing email and mobile marketing campaigns, preferably with a digital or direct response agency, an ESP or a B2C entertainment or technology company
  • Experience with marketing automation/journey building tools and mobile platforms, experience with Epsilon Harmony and Localytics a big plus
  • Experience settting-up behavior-based lifecycle CRM programs
  • Analytical thinker with a firm understanding of email testing/optimization
  • Strong interpersonal, multi-tasking and problem-solving skills
  • Super strong attention to details, superior organizational skills
  • Ability to embrace and learn new technologies and systems
  • Understanding of effective email and mobile design, messaging, usability, and best practices
  • Strength in marketing analytics and metrics
  • Familiarity with email design and coding concepts (HTML, CSS, Dreamweaver, etc.)
  • Familiarity with marketing analytics tools such as Doubleclick, Omniture, Tableau, Google Analytics is a plus
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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V