Our client is seeking a Paid Social Specialist for its growing team in Downtown Denver. The ideal candidate will have advanced knowledge of how to set up and optimize paid social media campaigns using key performance indicators in paid social advertising.
Set up, manage, and optimize paid social media buys, specifically Facebook campaigns
Oversee execution with direct campaign management using self-serve paid social platforms
Work with social platform representatives for troubleshooting or optimization recommendations
Manage client approvals, campaign budgets, pacing, and placement optimizations
Use media buying system to update campaign budget changes and oversee vendor billing reconciliation
Develop and communicate campaign performance against client business objectives and KPIs, both written and verbally
Critically analyze and process campaign data to develop key insights, recommend optimizations, and address implications based on performance
Present overviews to digital and non-digital stakeholders using a storytelling reporting format
Knowledge in audience creation and segmentation, targeting tactics, campaign management, and campaign optimization across all paid social platforms
Deep understanding of paid social media advertising platforms, including Facebook Ads Manager and LinkedIn Ads, preferably also with knowledge in Pinterest, Twitter, and Snapchat Ads
Experience with paid social creative development and best practices a plus
Ability to work under pressure and meet deadlines
Apply with an updated resume if you meet these requirements
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