Digital Content Director - Live TV/Broadcast

New York, New York | Freelance | Job ID #63212 |
Posted Last Week
 

Our client, a major entertainment studio, is looking for a Digital Content Director to join their team.

You will report to the SVP Digital Marketing and work on the Marketing, Creative & Branding Production team.

Responsibilities:

  • Act as the strategic and creative leader driving the production of all digital content associated with the on-air program.
  • Responsible for generating awareness for the on-air program, but also creating digital destinations for the audience that are entertaining and valuable.
  • Leading team of 3 producers, having oversight of day-to-day social content, website creation, and connecting with the production and marketing teams.
  • Drive platform and creative strategy and communicate these strategies to various stakeholders for buy-in.
  • Driving Digital Strategy and the strategic vision for the digital footprint of show
  • Determine platform strategy across social media and digital platforms including Facebook, Instagram, Twitter, and YouTube
  • Manage and prioritize digital efforts across social, website, and newsletter based on success metrics
  • Oversee Creative/Content Creation development of daily social content for the show as created by team members.
  • Develop best-in-class social media practices with original ideas and analytical research
  • Oversee development of original content to populate and support website and newsletter initiatives
  • Identify trends in social content to create content that incorporates show into the conversation
  • Provide a voice and perspective to the overall production team to infuse a digital perspective in everything we do
  • Oversee team of social producers who are charged with executing image, video, and copy assets for digital destinations
  • Develop strong relationships with on-air show producers to proactively create long-lead opportunities based on future bookings and initiatives
  • Plan and execute content release cadence with PR team
  • Closely coordinate with consumer and affiliate marketing team to execute paid media plans, tent-pole campaigns, and website product development

Musts:

  • 7-10 years experience in digital/social content creation and or/marketing, preferably in a live television environment.
  • entertainment
  • Strong executive presence with the ability to communicate clearly to senior executives and talent
  • Leadership capabilities to support direct reports and help them realize their potential
  • Excellent organizational skills with the ability to stay calm in the high-pressure situations that can occur during live television production
  • A deep understanding of how to serve a diverse audience across content, marketing, and strategic initiatives
  • Ideal candidate is equal parts data-driven and creative-driven executive

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.