Our client, a top financial company located in LA seeks a, organized Digital Email Producer for at least a six month assignment with potential to extend. Under supervision, the Email Producer will create and broadcast emails. Leverages email templates, content specifications, design choices and other criteria that fulfill business requirements.
Develops, codes, and broadcasts emails to intended audiences that meet documented business requirements. Gathers email and landing page requirements, including content and design materials. Interacts with writers, designers, subject matter experts, and other stakeholders to gather all relevant email inputs to gain a comprehensive understanding of the purpose or goal of an email. Works closely with the web/digital producer to understand required timelines and schedules for emails to ensure deliverables meet deadlines. Interacts with quality management and copy/content editor resources to resolve email bugs and broadcasts email to intended audiences upon final quality management signoff. Proactively raises concerns to email team members and/or management if issues are encountered that require further analysis or support. Researches competitor email offerings and customer audience needs to continually build knowledge of best practices for email communication. Makes recommendations to facilitate the highest rates of deliverability and engagement to email audiences.
Analyzes the technical capabilities of the email tools, technologies, and interfaces and makes recommendations for improvement. Leverages email tool queries/reports to troubleshoot problem areas and to determine reasons for non-optimal email delivery.
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