Digital Marketing Analyst

Century City, California | Freelance | Job ID #46150 |
Posted Last Month
 
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Our client, a Broadcast Network, is seeking a Digital Marketing Analyst to join the Digital Streaming team.

You will report to the VP, Digital Audience Growth and be responsible for:

  • Focus on digital campaign analysis across its site and streaming video apps
  • Conduct quantitative projects and analyses
  • Manage data collection focused on marketing campaign performance metrics driving to web sites and suite of streaming mobile apps
  • Working with colleagues, responsible for interpreting data from Adobe Analytics to report on performance by channels, including SEO, SEM, display, paid/organic social, email, push notifications, and in app messaging

Musts:

  • 6-8 years experience in digital marketing campaign performance for both user acquisition and retargeting goals, covering web site and mobile apps
  • Must have experience working in the following tools: Adobe, Report Builder, Workspace / Ad Hoc Analysis, Excel, Report Builder
  • Knowledge of key metrics and implementation, i.e. a Site Visit vs. a Site Visitor, a “prop” vs. an “eVar”
  • Must have Advanced Formula read/write skills, Creating Segments, Visualization and Pivot Tables / referencing for quick and dynamic analysis
  • The ideal candidate has a strong background in analytics, is a regular user of Adobe Analytics and Report Builder, and understands how to use these tools to perform analyses and reporting
  • Should have curiosity and logical skillset to hypothesize user behaviors by digging into quantitative datasets, and the intuition to suggest explanations for trends and observations
  • Excellent communication skills, with the ability to translate raw insights and data into stories about acquisition and retargeting campaigns, and then communicate those stories back to both quantitative and creative minded stakeholders
  • Knowledge of analytics implementation practices and/or debugging experience
  • Statistical Analysis
  • Basic knowledge of SQL

Apply today, we look forward to reviewing your resume!

Apply

Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V