Digital Marketing Analyst

Framingham, MA | Freelance | Job ID #46832 |
Posted Last Month
 
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The goal of the role is to report program and concept test performance, provide insights via test planning, test measurement and performance readouts, helping key business partners across the organization. We are looking to bring on an Analyst with a Digital Marketing background. You will be working with business partners & concept owners, providing guidance on concept test hypotheses, graduation decisions and consumer insights.

RESPONSIBILITIES

  • Own’s the program level KPIs tied to department objectives and value drivers, improving and refining them over time
  • Responsible for generating, maintaining and refining dashboards over time
  • Responsible for delivering and communicating executive dashboards and key insights to the leadership team
  • Consult concept test teams to determine desired concept outcomes and targeted KPIs
  • Determine testing and measurement strategy for concept tests
  • Own reporting dashboards for concept tests
  • Communicate concept performance at MVC and MMC graduation stages
  • Synthesize concept test learnings for use in future concept tests
  • Responsible for working with Leadership team to understand KPI variances and recommended next steps

SKILLS

  • Must be experienced in manipulating large data sets
  • Ability to analyze and visualize data in Excel
  • Experience with developing customer centric and delivery KPIs
  • Experience with digital customer experience and CRM strategies
  • Experience with Tableau, PowerBI, or other data visualization tools
  • Experience with Adobe Analytics or similar web analytics tools
  • Understanding of marketing frameworks and methodologies
  • Familiar with digital marketing channels
  • Familiar with statistical concepts including A/B testing and multivariate testing
  • Deep passionate and focused on driving customer experiences
  • Strong business partner and curious thought leader
  • Data-driven problem solver and decision maker
  • Experience sustaining mutually beneficial relationships with peers
  • Comfort with presenting results and discussing insights to executive level audience
  • Ability to effectively communicate data trends and insights
  • Strong leadership skills, including in situations without direct reporting relationships
  • Partner and collaborator with PCE, concept test and foundational Bose teams

This is an opportunity to work with one of the Boston’s best consumer product organizations. Please apply today!

 

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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V