Digital Marketing Analyst | Los Angeles Jobs | Digital Marketing / Traditional Recruitment | Jobs from Onward Search

Digital Marketing Analyst

Los Angeles, California | Freelance | Job ID #47408 |
Posted Last Month
 

Onward Search's client, a Broadcast Network, is seeking a Digital Marketing Analyst to join the digital team. You will support the daily monitoring of campaigns and channel performance, pulling out key trends and anomalies that allow the team to hone in on untapped opportunities or risk mitigation as they build out plans.

You will report to the VP Data Analytics and be responsible for the following skills and requirements.

Skills:

  • Develop descriptive, channel level dashboards and reports (including SEO, SEM, display, paid/organic social, email, push notifications, and in-app messaging) that surface trends and performance gaps for the user acquisition and CRM teams to base planning and action against.
  • Perform a wide range of ad-hoc analytics studies to identify actionable insights and recommendations for the acquisition and customer management teams to adjust campaigns and spend levels, targeting practices, and optimize toward a higher quality consumer and improved average order value.
  • Act as a trusted digital analytics partner for our marketing department. Provide thought leadership on reporting, analysis and data needs for digital consumer marketing across a spectrum of forums.
  • Establish and help govern the tracking and tagging taxonomy for the team, ensuring all tracking follows a logical architecture to enable seamless and accurate reporting.
  • Support forecasting models for business planning.

Requirements:

  • BS/BA in Finance, Business, Economics or Mathematics required.
  • 3-5 years in digital marketing analytics, with expert level knowledge of cross-device measurement and evaluation, with expertise developed in a fast-paced consumer business. Multi-channel campaign and advanced analytics in a digital environment are desired.
  • Strong analytical, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations.
  • Hands-on experience using web/mobile analytics tools and connecting various independent channel and device reports into dashboards and reporting tools.
  • Robust Adobe analytics and Omniture Suite experience. Experience with mobile measurement partners also required.
  • Current knowledge of web/mobile tagging and tracking methodologies.
  • Advanced with SQL and data visualization tools (Looker, Tableau) preferred.
  • Strong analytical, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations.
  • Strong team player and communicator - able to remain productive and focused in a team-oriented, fast-paced, highly-matrixed environment.
  • Proven ability to construct AB / Multivariate (MVT) Testing approach from hypothesis generation through data gathering and conclusions.

Do the skills detailed above match your own? Apply today!

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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V