Digital Marketing and Acquisition Manager

Long Island City, NY | Freelance | Job ID #44843 |
Posted Last Month
 
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Onward Search is looking for an experienced Digital Marketing and Acquisition Manager, ideally with experience with compliance/control responsibilities within a digital marketing capacity for a premier financial client in Long Island City.

This person will support the development and execution of direct response digital campaigns for credit card acquisitions, with an emphasis on managing the DR display channel’s compliance operations. This role will work closely with the DR Display Cards team and will primarily provide support for compliance management, ad operations, ad performance data analysis, creative development, and business processes.

Key responsibilities include:

  • Managing the DR Display channel’s compliance operations end to end, ensuring that the channel acquires and maintains required targeting and creative compliance approvals at all times, and ensuring tracking of all approvals is clean and readily available
  • Managing ad hoc ad operations work including third party tracking and attribution tracking
  • Provide support for creative management, including but not limited to:
    • Various display advertising assets (includes banners and native units) refreshes, project managing the development from inception to the ads being in market
    • Updating of landing pages to account for product changes
  • Testing and QA the accuracy, functionality, and flow of ad experiences and documenting as necessary to ensure flawless execution of media
  • Provide support for Invoice and budget reconciliation and bookkeeping


This role will require flexibility to meet evolving business needs. Completing the above tasks will require:

  • Utmost attention to detail especially as it pertains to following legal and compliance guidelines
  • A keen sense of curiosity and willingness to ask questions that can drive positive change
  • Proactively looking for ways to improve existing processes to drive efficiencies
  • An ability to make independent decisions, when appropriate
  • Working with key partners across the business including Cards Sales and Marketing, legal, and compliance
  • Managing multiple projects across several agency and vendor partners, with the keen ability to facilitate projects to meet deadlines

Qualifications:

  • 3-5 years’ experience
  • Strong understanding of digital marketing and customer experience
  • Previous work managing and leading control operations
  • Previous work with direct marketing campaigns
    • Prefer a candidate with strong working knowledge of DSPs, programmatic ad buying, and RTB. Multi Touch Attribution experience a plus.
    • Previous agency and/or ad operations experience. Ad trafficking experience a plus
  • History of executing successful marketing campaigns
  • Detail-oriented and able to manage multiple competing priorities
  • Effective agency and budget management .
  • DBM, Microsoft Office (Excel, Word, PowerPoint), Adobe, DFP

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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V